SAM Coverage
Linda Goodspeed
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Job Market Looks Favorable
The nation’s still-struggling job market is making this a banner recruiting year for ski areas in many parts of the country. At the same…
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Summer Forecast
“Since we put our conference center in 12 years ago, summer was on a fast track for us with increases in business every year…
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Snow Is King
It’s the weather. Not war, not recession, not travel jitters. It’s the weather that makes or breaks a ski season. Never has that adage…
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Back to School
Attention demographers: In case you have not been to a North American ski resort lately, there is a huge baby boom underway. For proof,…
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Beyond the Pass
The wide array of multi-, non-consecutive day lift ticket offerings may or may not be confusing to skiers, according to ski area marketing managers.…
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Looking Ahead
The season pass wars are working—at least as far as boosting the early season numbers. Lured by lots of cheap tickets, skiers shrugged off…
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Where the Rubber Meets the Road
Americans’ preference for shorter, one-tank, rubber-tire trips and more family-oriented outings and vacations in the wake of last fall’s terrorist attacks has played right…
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The War of the Passes
Remember when there wasn’t much of a ticket-price spread between the biggest and smallest areas? It wasn’t all that long ago that this magazine…
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Against All Odds
Business at U.S. and Canadian ski resorts took a few steps backwards this winter after last year’s stellar season. But considering the odds—recession, aftermath…
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Suprisingly Good Start
Defying high odds, including an economic recession, a shell-shocked travel industry and mild weather, the 2001-02 U.S. ski season came out of the Martin…
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The Aftermath
In the wake of the September 11 terrorist attacks that stunned the nation and left Americans in a state of shock and grief, ski…
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An Executive Survey
What single factor has had the biggest impact on the ski resort industry over the last 40 years? What will have the biggest impact…
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Marketing to the Melting Pot
You don’t have to tell Brad Wilson, marketing director at Mountain High, Calif., that Hispanics are now the largest nonwhite population group in the…
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At Last…Snow
Near perfect winter weather across the continent, particularly in the East, may result in record ski seasons in both the United States and Canada.…
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Keeping Safety Up Front
The National Ski Areas Association’s (NSAA) second annual National Safety week in January has become much more than just another week-long promotion at many…
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A Huge Sigh of Relief
After one of the best-ever Thanksgiving kickoffs, U.S. ski resorts set their sights squarely on Christmas and beyond, crossing their fingers that this finally…
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Late Starts, Great Finishes
A late start for everybody, an early finish east of the Rockies and a Millennium hangover in between added up to an extremely short,…
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Wrap-up of Safety Awareness Week
From poster contests to scavenger hunts, to handing out cash, season tickets, free gear, meals, drinks and skiing, ski resorts across the country embraced…