SAM Coverage
Moira McCarthy
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The Lights Are On
Why night skiing and riding can be a boon to business for resorts of all sizes. When the alpenglow fades and night falls,…
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Welcome to the Outdoors
The huge influx of new outdoor participants is an opportunity resorts can capitalize on in 2021, and beyond. As the pandemic changed…
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Outbreak. What Now?
How best to handle it if (when) COVID visits your resort. Resorts are finalizing plans for this most unusual season, with a big push…
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Keep Your Distance
What resorts have learned about masking up, social distancing, and staff needs. Season 2020-21 is shaping up to be more than next-level mysterious,…
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Heartbeat Hills
We profile three local ski areas that are the lifeblood of their communities. Scattered about the winter sports world are special little hills that…
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Boss Ladies
We profile four female leaders who are part of a growing trend as more women earn seats at the executive table. In 2013,…
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Humble Beginnings
Resort industry leaders and personalities share personal stories of their first time on skis in this third installment of #MyFirstMountain. We always remember our…
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Eat Here
Guest expectations for food and beverage at resorts have long gone unmet. Here are several resorts that are changing that story for the better.…
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Passion Starts Here
Our #MyFirstMountain series profiles four places where skiers and riders begin their love affair with winter sports. Is it too mystical to say that…
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Non-Profit Ski Areas
Local ski hills are the breeding ground for new skiers and riders. Increasingly, non-profits are taking control and running the show. First of a…
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All Together Now
As new leaders rise, ski area associations focus on collective action. As industry associations evolve across North America, it is clear that success comes…
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Finding Lost Forest
Aspen Snowmass put a great deal of thought, and plenty of investment, into its broadly appealing summer business attractions. Back in 2013, a team…
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Frozen Assets
Ice—yes, ice—can be a winter resort’s year-round best friend. Just keep it confined to an ice rink. If you build it, they will come.…
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Going Big on Mini Golf
Really? Yes. Mini golf demonstrates the truism that anything worth doing is worth doing well—even extremely well. Years ago, Diane Mueller had a dream:…
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Imagining The Future
Sometimes, it takes an outsider to bring new ideas to resort development. The resort of the future. The mountain for the new Millennials. What…
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Alternative Structures
Ski areas are finding great uses for temporary structures, from patrol buildings to watering holes for guests. When Tropical Storm Irene swept through Killington…
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In the Bag
Air bags are providing year-round entertainment at resorts. Are they right for you? First they were a competition tool: a new and better way…