SAM Coverage
Moira McCarthy
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Green Solutions
As the public becomes more aware of environmental issues, here are a few simple ideas that you can implement at your resort. The words…
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A Few Good Managers
Winter resort recruiters have one of the toughest jobs in the country. But there is hope. She was a recent college graduate with a…
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Going the Distance
The lesson of ’06-’07: It’s never too late to draw a crowd. There’s a giant swath of soft white snow out there that skiers…
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Executive Class
How do you learn to become a top CEO in the ski business? Practice, practice, practice. It’s a hard enough challenge in any industry,…
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Share the Wealth
Here’s a concept: give your guests a personalized tour and lead them all over the mountain, without moving a muscle (or adding to staff).…
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Looking for Signs
Mountain resorts by their very nature are large spaces. Getting people to move around in them is a challenge, and that’s where good signage…
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True Lies
As technology and the Web give customers greater access to weather conditions, snow reporters learn to both entertain and inform. It was a party…
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Paving the Way
It’s the first place our guests come to when they visit and the last place they see-our parking lots. How can we make them…
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The Power of Passion
Midwestern operators Chip Perfect and Dave Grenier talk candidly about the essential values shared by top leaders in the industry. It takes a special…
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Extend Your Brand
The best brand extensions can keep resorts on guests’ minds throughout the year. ometimes an amber pour of fresh maple syrup is a reminder…
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Learning From Experiments
The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide. It’s the fundamental question every resort…
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Feel the Burn (Out)
Stimulate your staff to help manage the inevitable burnout that happens during a long season. To the outside world, it may seem preposterous: the…
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Lessons from the top
Jiminy Peak wizard Brian Fairbank and Holiday Valley wit Dennis Eshbaugh sound off on leadership, mentoring, regrets, and achievements. If there’s one thing…
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Learning from Experience
Wisdom tends to accumulate over the years, as Mammoth chairman Rusty Gregory and former CSIA executive director Bob Roberts prove. It should be no…
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It’s All a Game
When your dad is a pro event racer and your mom is an event organizer, your birthday parties are bound to rock. Adventure Games…
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Go Green, Save Green
A commitment to the environment can pay off in myriad ways. Going green can save you green. And while this prompts resorts to find…
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Totally Tubular
Tubing has become an essential part of the revenue stream for many resorts; managing the business well takes care, attention, and a good set…