SAM Coverage
Moira McCarthy
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Greasy Glass Ceiling?
Mountain operations have typically been a male-dominated world. But that is changing as women make their way out of the offices. It wasn’t long…
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Thought for Food
Food and beverage still remains at the bottom of the customer satisfaction scale at mountain resorts. But some creative thinkers are reversing that. You…
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What’s Your Cell Plan?
Smartphones, handheld devices, you name it—they are as common on the slopes as skis. But what about when it comes to employees? Go ahead:…
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Night Moves
When the sun goes down, turn those lights on to entertain guests. Winning a dedicated and willing night crowd is no easy feat for…
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Scary Good Prospects
Many ski areas are finding that October can be a profitable month thanks to elaborate and frightening haunt attractions for the Halloween season. It…
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Making More From Less
It’s no secret that small ski areas are vital to the overall growth in the mountain resort industry. Here is how three are having…
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Lot-to-Lift Made Easy
It’s a brave new world out there in customer service thanks to new mobile devices that make it easier to cater to guests’ needs…
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Don’t Hire, Audition!
No joke: the ski industry can learn a thing or two about hiring from the amusement park business. It’s a common problem at resorts…
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How Sound Are Winter Resorts?
Industry experts weigh in on the state of the industry and its future. The numbers look relatively impressive. A total of 60.1 million skier…
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No Child Left Out
Programs coast to coast are bringing all sorts of newcomers to winter sports. As the diversity buzz grows stronger through the snowsports industry, pockets…
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Party On!
Weddings, reunions, and other summer functions can be a boon for the bottom line and staff stability. And the revenue stream wore white. Okay,…
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Racing Into Diversity
Pats Peak embraces all markets, which is good for the bottom line. The story was buzzing along from skier to skier faster than…
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Treating Customers Like Disney
See how a couple of New York ski areas tapped into the Disney expertise to elevate customer service. Winter resorts like to contrast the…
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Filling Up the Park
Mountain Creek is giving away lessons and more than doubling its ski and snowboard school bookings. The sun was out and the snow was…
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Fearless Predictions
When we entered the new millennium, we asked a few experts to predict the future. Here we revisit these experts for an update. Indoor…
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Managing for Peak Days in Lean Times
As businesses across the country tighten their belts, creative staffing has become a top priority. Surviving and even thriving in this economy? All it…
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Maintaining a Patrol
Is the future of the National Ski Patrol in jeopardy? The ski patrollers who help keep resorts visitors safe, provide aid when they aren’t,…
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The H-2B Dilemma
Getting foreign workers is not going to be easy. For decades now, regular vacationers at Steamboat Springs Ski Resort have loved coming back for…