SAM Coverage
Peter Oliver
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Getting Trails Ready for Winter
It pays to do work during the summer so trails can open with less snow come winter. In the last decade or so, no…
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The Need for Speed
Race programs can add to revenue, boost a resort’s image, and help develop lifelong skiers. Great ski racing careers typically begin at the pipsqueak…
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Making Snow The Cross-Country Way
Low-snow winters have convinced some operators to embrace small snowmaking systems. When it comes to natural snow, the climate these days isn’t always forthcoming.…
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Rental Buyer’s Guide 2024-2025
Rental equipment has never been better as manufacturers continue to focus on improving the experience for both rental techs and end users. Alpine Ski…
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At Your Own Risk
How does personal accident insurance work, and is it changing the risk and liability game at resorts? Ever since the emergence of lift-serviced skiing about…
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Adventure Playgrounds
Playgrounds can expand a ski area’s appeal and help accommodate everyone in the family without straining staff or the checkbook. One of the first rules…
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Rental Equipment Maintenance
How to take good care of your rental fleet. Heed the old adage: Don’t slay the golden goose. For most ski areas, the rental…
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Rental Buyer’s Guide 2023-2024
Rental equipment suppliers focus on better performance for users and efficiency for shop techs across alpine ski, snowboard, cross-country, alpine touring, and helmets. This…
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Staying Grounded
Conveyor lifts require proper maintenance—and safe maintenance procedures—to keep them rolling smoothly. Surface lifts are the great-grandparents in the business of getting people up hill…
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2022 Groomer Report
Recent updates and improvements have made grooming machines more powerful and comfortable, and software tools continue to be refined for efficient operations. Not all…
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The New Rental Paradigm
How last winter’s operational adjustments will help to permanently change the rental process from cumbersome and confusing to easy and more efficient. In a…
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Construction Site :: July 2021
New lifts, employee housing, and a Club Med are among this year’s early-summer projects. KEYSTONE, CO At the close of the season, after about…
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Cross-Country on the Rise
There are several indications that long-term growth is on tap for Nordic skiing, and alpine resorts may want to capitalize. Skiing in North…
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2021 Groomer Report
Powerful machines are getting more efficient, while technology continues to elevate slope management, fleet management, and training programs. For anyone in the market for…
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Rental Buyer’s Guide 2021-22
We look at the latest in alpine and snowboard rental gear, plus new opportunities in the burgeoning backcountry alpine touring and cross-country rental market.…
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Snowsports and Rental in the Age of COVID
Industry leaders share strategies for keeping operations safe, profitable. Industry members gathered for the SAM Huddle on Sept. 14. Top to bottom: Olivia Rowan,…
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Tubing 2020-Style
COVID won’t drag this high-yield activity down the tubes. Just as surely as the morning sun will rise in the east, the winter-sports season…
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Snow News is Good News
Resorts are adopting new snowmaking technology and ensuring a better experience for guests—and achieving a rapid ROI. The squeeze is on when it…