The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM Coverage

Peter Oliver

  • Islands of White

    This article is the first of a two-part series looking at examples of how equipment suppliers have partnered with ski-area operators to devise solutions…

  • Know Before You Go

    The folks at Gunstock were eager to get into year-round operations, but knew enough to do their homework before they dove in. “Summertime, and…

  • Ramping Up Retail

    What resort shops can do to improve their sales. Retail efforts at many ski areas commonly lack the kind of allure and excitement that…

  • Mountain of Opportunity

    Mont Saint-Sauveur in Québec has long seen the potential of summer operations as a legitimate profit center. Location, the real-estate business instructs us, is…

  • Crossing the Line

    Advances in riding equipment are making the backcountry more accessible than ever. But how do we keep guests safe? Out of bounds. For many…

  • Electronic Ticketing

    New ticketing systems are leading to an increase in profits and a decrease in payroll and fraud. The horse-drawn carriage, the telegraph, the candle——at…

  • In the Fast Lane

    Tubing continues to grow in popularity, both with customers and resorts looking to expand their revenue streams. Tubing, the low-skill relative of skiing and…

  • Utes Can Be Brutes

    UTVs are great at tackling small ski area jobs. UTVs, off-road machines with side-by-side seating that are the practical, responsible big brother to ATVs,…

  • The VFD Retrofit

    Variable frequency drives are beneficial in many ways, including energy savings and improved performance. For many outside of a small circle of professional electrical…

  • Getting Schooled

    Ski school participation is waning across the board. How do we get more people to sign up to try our sport? In the golden…

  • Reinventing Summer

    Revenue-generating summer attractions don’t have to break the bank. Summer has long been a season of quandary for ski resorts. Winter ends, revenues dry…

  • At Your Own Risk

    Two recent court cases show that inherent risk is still alive and well.

  • Making Snow Better

    Making Snow Better

    Technology advances in both air/water stick and fan guns help resorts maximize production in marginal conditions. The recipe for making snow is pretty simple,…

  • Killing It in Summer

    Killing It in Summer

    Killington, site of SAM’s 2017 Summer Ops Camp this September, has developed a masterful plan for raising its summer revenues. A few years ago,…

  • Gimme Shelter

    Gimme Shelter

    Employee housing has become a pressing issue for resorts nationwide. Communities and areas are taking a variety of steps in response. It is something…

  • Rental Buyer’s Guide :: January 2017

    Rental Buyer’s Guide :: January 2017

    The broadening scope of the rental shop customer has manufacturers enhancing the quality of their products. If there is a unified message about the…

  • The East Wins a World Cup

    How and why Killington went for a golden opportunity—and got it. Staging any event is akin to assembling a jigsaw puzzle—piecing together disparate logistical…

  • Matching Capital to Capacity

    Matching Capital to Capacity

    Blue Mountain, Pa., clearly had room to grow in its market. But just how much growth could it handle financially? If you were planning…