SAM Coverage
Sarah Wojcik
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Western Destination Visits Sizzle; Winter Appears Strong
SAM Magazine—Winter Park, Colo., Aug. 17, 2021—Despite rising concerns about the Covid-19 Delta variant and smoky conditions across much of the Western U.S., 18 Western…
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Australian Resorts Shut Amid Covid Surge
SAM Magazine–New South Wales, Australia, Aug. 16, 2021—Ski fields in New South Wales (NSW), Australia, including Perisher and Thredbo, have temporarily shut following a…
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Kirsten Lynch to Succeed Rob Katz as Vail Resorts CEO
SAM Magazine—Broomfield, Colo., August 11, 2021—Vail Resorts has named Rob Katz’s successor: Kirsten Lynch, currently the company’s chief marketing officer, will be appointed chief executive…
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Dee Byrne Named President and COO of Squaw Valley Alpine Meadows
SAM Magazine—Denver, Aug. 10, 2021—Alterra Mountain Company has promoted industry veteran Dee Byrne to the role of president and COO of Squaw Valley Alpine Meadows…
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Rise Up Challenge 2021: And the Winner Is…
SAM Magazine—Barrie, Ont., Aug. 10, 2021—The lift maintenance team from Ontario’s Craigleith Ski Club and its featured up-and-coming lift mechanic Leah Parkes won the…
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Indy Pass Adds Japanese Resorts
SAM Magazine—Portland, Ore., August 10, 2021—Indy Pass is expanding beyond North America with the addition of four Japanese resort partners: Geto Kogan, Tazawako, Okunakayama Kogen,…
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Sugarbush Raises Minimum Wage to $15
SAM Magazine—Warren, Vt., August 5, 2021—Sugarbush Resort raised its minimum wage to $15 per hour for all non-tipped positions. To maintain the pay differential,…
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PSIA-AASI and Women of Winter Partner on BIPOC Initiative
SAM Magazine—Lakewood, Colo., August 4, 2021—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has partnered with grassroots organization Women…
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Snow People—Summer 2021
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. RESORTS JULIE CALDER, JACKSON HOLE, Wyo. Jackson Hole…
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One Week Left to Vote in Lift Mechanic “Rise Up Challenge”
SAM Magazine—Natick, Mass., July 28, 2021—There is one week of voting left in the inaugural “Rise Up Challenge,” a new contest highlighting the skilled,…
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Deer Valley Raises Minimum Wage To $15
SAM Magazine—Park City, Utah, July 20, 2021—Deer Valley Resort, Utah, will increase starting wages to $15 per hour for the resort’s hourly, non-tipped positions. Wage adjustments will also be made for eligible staff members to maintain a differential…
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Indy Pass Adds Four Resorts, Founder Outlines Growth Strategy
SAM Magazine—Portland, Ore., July 20, 2021—Snow Valley, Calif., Ski Marmot Basin, Alberta, Titus Mountain, N.Y., and Montage Mountain, Pa., have all joined the Indy…
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Huge Lodging Gains At Western Mountain Destinations
SAM Magazine—Winter Park, Colo., July 15, 2021—Western mountain destinations will likely set new seasonal records for occupancy, rate, and revenue this summer, according to…
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Timberline Names Two New General Managers
SAM Magazine—Government Camp, Ore., July 14, 2021—After a months-long search, Timberline Lodge, Ore., has promoted two longtime staff members to general manager roles: Rose…
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Average Visitation a Win for New Hampshire Ski Areas
SAM Magazine—Conway, N.H., July 14, 2021—Overall winter visits to Ski NH’s 33 alpine and cross-country member ski areas during the 2020-21 season totaled 2,295,424…
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CCSAA Survey Profiles XC Participants
SAM Magazine—Woodstock, Vt., June 30, 2021—Despite a reputation as spandex-clad uber athletes, cross country skiing participants are, in their own words, a more low-key sporting…
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Snowbird Expands On-Site Power Capabilities
SAM Magazine—Snowbird, Utah, June 29, 2021—Snowbird can now meet up to 100 percent of the resort’s electrical power needs through its new onsite Snowbird…
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Another Covid Winter Begins in Australia and New Zealand
SAM Magazine—New South Wales, Australia, June 25, 2021—Ski areas in Australia and New Zealand are beginning another pandemic-tinged winter season. Strong demand, increased capacity,…