SAM Coverage
Sarah Wojcik
-
Sun Valley Names Sonntag as VP and GM
SAM Magazine—Sun Valley, Idaho, May, 12, 2021—Sun Valley Company has chosen Pete Sonntag to become vice president and general manager of Sun Valley Resort effective June 7. Sonntag…
-
KSL Resorts to Manage Blue Mountain (Pa.)
SAM Magazine—Palmerton, Pa., May 12, 2021—KSL Resorts, an affiliate of KSL Capital Partners, will manage Blue Mountain Resort in Pennsylvania. KSL Resorts quietly began…
-
New Leaders Named at Vail-Owned Resorts
SAM Magazine—Broomfield, Colo., May 7, 2021—Vail Resorts (VR) has named new senior leaders to three of its Colorado resorts: Jody Churich, VP and COO of…
-
Cooper to Succeed McCarthy as White Pass GM
SAM Magazine—White Pass, Wash., May 6, 2021— Kevin McCarthy is stepping down as White Pass GM on July 1 after 36 years at the…
-
Resort Summer Opening Plans Heat Up
SAM Magazine—May 6, 2021, Ludlow, Vt.—With Memorial Day on the horizon, resorts are sharing summer start dates and deals. Many East Coast and Midwest…
-
CWSAA Virtual Spring Conference a Success
SAM Magazine—Kelowna, B.C., May 3, 2021—Canada West Ski Areas Association (CWSAA) held its annual spring conference virtually, April 26-29. It drew 650 attendees, who…
-
SAM’s Annual Best and Worst in Marketing
This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD…
-
2021-22 Indy Pass Now on Sale, Adds Three Resorts
SAM Magazine—Portland, Ore., April 27, 2021—The 2021-22 Indy Pass goes on sale today, and has also added three more partner resorts to its roster:…
-
Freedom Pass Adds Four Resorts
SAM Magazine—Glenwood Springs, Colo., April 26, 2021—Four new ski areas have signed on to the Freedom Pass for 2021: Cherry Peak and Eagle Point,…
-
Schweitzer Joins Ikon Pass
SAM Magazine—Sandpoint, Idaho, April 21, 2020—Schweitzer, Idaho, has joined Alterra Mountain Company’s Ikon Pass for winter 2021-22. Schweitzer is the first Idaho resort to…
-
Jeff Boliba Appointed as SnowCloud COO
SAM Magazine—Montville, N.J., April 21, 2021—SNOW Operating has appointed Jeff Boliba chief operating officer for its SnowCloud technology company. Boliba spent the last 21…
-
Nominate a Rising Star for the 2021 “10 Under 30”
SAM Magazine—Natick, Mass., April 21, 2021—The nomination period is now open for SAM’s annual “10 Under 30.” Members of the mountain resort industry are…
-
Six Resorts Chosen for Inaugural Rise Up Challenge
SAM Magazine—Natick, Mass., April 20, 2021—Six lift maintenance teams have been chosen to participate in the inaugural Rise Up Challenge supported by Leitner-Poma of…
-
Snowbound Aims to Make Big Splash This Fall
Special report by Katie Brinton. SAM Magazine—Park City, Utah, April 20, 2021—SIA’s Snowbound Festival, a reimagined version of the former BEWI Expos, is set…
-
Conference Update
Virtual and In-Person for Summer and Fall 2021 From the cancellation of events in early 2020 to the move to virtual over the past…
-
Western Mountain Destinations Finish Strong
SAM Magazine—Bradenton, Fla.., April 20, 2021—Western mountain resorts capitalized on short-term bookings—those made less than 30 days prior to arrival—in March and April to…
-
Big SNOW Appoints New GM
SAM Magazine—East Rutherford, N.J., April 14, 2021—Big SNOW American Dream named Mark Dobrowolski as its new general manager. Dobrowolski has been serving as interim…
-
Snowbasin, Salomon Partner on Learn-to Program
SAM Magazine—Huntsville, Utah, April 13, 2021—Snowbasin Resort and Salomon are partnering in a program in which Salomon will provide Snowbasin with equipment for rentals…