SAM Coverage
Sarah Wojcik
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Indoor Snowsports Resort Coming to Washington, D.C.
SAM Magazine—McLean, Va., May 25, 2021—Virginia-based developer Alpine-X plans to build a new indoor snowsports resort in the Washington, D.C., area. The resort, Fairfax…
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Broadaway Named as New President and COO of Solitude
SAM Magazine—Big Cottonwood Canyon, Utah, May 20, 2021—Amber Broadaway has been selected as the new president and chief operating officer of Solitude Mountain Resort…
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Soldier Mountain Bike Park Rises from the Ashes
SAM Magazine—Fairfield, Idaho, May 19, 2021—Soldier Mountain opens its new mountain bike park May 21, after a raging wildfire last summer prevented the park’s…
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Western Destinations Finished Strong; Summer Record on Tap?
SAM Magazine—Winter Park, Colo., May 13, 2021—Lodging properties in Western mountain destinations finished the 2020-21 winter season up 4.8 percent in room nights compared to…
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Alterra Forms Community Foundation
SAM Magazine—Denver, May 13, 2021—Alterra Mountain Company has established a new public charity, the Alterra Mountain Company Community Foundation. The Community Foundation will provide…
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Sun Valley Names Sonntag as VP and GM
SAM Magazine—Sun Valley, Idaho, May, 12, 2021—Sun Valley Company has chosen Pete Sonntag to become vice president and general manager of Sun Valley Resort effective June 7. Sonntag…
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KSL Resorts to Manage Blue Mountain (Pa.)
SAM Magazine—Palmerton, Pa., May 12, 2021—KSL Resorts, an affiliate of KSL Capital Partners, will manage Blue Mountain Resort in Pennsylvania. KSL Resorts quietly began…
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New Leaders Named at Vail-Owned Resorts
SAM Magazine—Broomfield, Colo., May 7, 2021—Vail Resorts (VR) has named new senior leaders to three of its Colorado resorts: Jody Churich, VP and COO of…
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Cooper to Succeed McCarthy as White Pass GM
SAM Magazine—White Pass, Wash., May 6, 2021— Kevin McCarthy is stepping down as White Pass GM on July 1 after 36 years at the…
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Resort Summer Opening Plans Heat Up
SAM Magazine—May 6, 2021, Ludlow, Vt.—With Memorial Day on the horizon, resorts are sharing summer start dates and deals. Many East Coast and Midwest…
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CWSAA Virtual Spring Conference a Success
SAM Magazine—Kelowna, B.C., May 3, 2021—Canada West Ski Areas Association (CWSAA) held its annual spring conference virtually, April 26-29. It drew 650 attendees, who…
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SAM’s Annual Best and Worst in Marketing
This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD…
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2021-22 Indy Pass Now on Sale, Adds Three Resorts
SAM Magazine—Portland, Ore., April 27, 2021—The 2021-22 Indy Pass goes on sale today, and has also added three more partner resorts to its roster:…
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Special Report: The American Rescue Plan of 2021
By Mark E. Battersby The $1.9 trillion American Rescue Plan (ARP) includes lots of potential benefits for winter resorts, especially smaller ones. Here’s a…
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Freedom Pass Adds Four Resorts
SAM Magazine—Glenwood Springs, Colo., April 26, 2021—Four new ski areas have signed on to the Freedom Pass for 2021: Cherry Peak and Eagle Point,…
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Schweitzer Joins Ikon Pass
SAM Magazine—Sandpoint, Idaho, April 21, 2020—Schweitzer, Idaho, has joined Alterra Mountain Company’s Ikon Pass for winter 2021-22. Schweitzer is the first Idaho resort to…
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Jeff Boliba Appointed as SnowCloud COO
SAM Magazine—Montville, N.J., April 21, 2021—SNOW Operating has appointed Jeff Boliba chief operating officer for its SnowCloud technology company. Boliba spent the last 21…
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Nominate a Rising Star for the 2021 “10 Under 30”
SAM Magazine—Natick, Mass., April 21, 2021—The nomination period is now open for SAM’s annual “10 Under 30.” Members of the mountain resort industry are…