SAM Coverage
Sarah Wojcik
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Average Visitation a Win for New Hampshire Ski Areas
SAM Magazine—Conway, N.H., July 14, 2021—Overall winter visits to Ski NH’s 33 alpine and cross-country member ski areas during the 2020-21 season totaled 2,295,424…
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CCSAA Survey Profiles XC Participants
SAM Magazine—Woodstock, Vt., June 30, 2021—Despite a reputation as spandex-clad uber athletes, cross country skiing participants are, in their own words, a more low-key sporting…
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Snowbird Expands On-Site Power Capabilities
SAM Magazine—Snowbird, Utah, June 29, 2021—Snowbird can now meet up to 100 percent of the resort’s electrical power needs through its new onsite Snowbird…
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Another Covid Winter Begins in Australia and New Zealand
SAM Magazine—New South Wales, Australia, June 25, 2021—Ski areas in Australia and New Zealand are beginning another pandemic-tinged winter season. Strong demand, increased capacity,…
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Western Mountain Lodging Poised For Summer Records
SAM Magazine—Winter Park, Colo., June 24, 2021—A robust rebound is underway in summer visitation at Western mountain destinations, according to the latest information in the…
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Colorado Tallies Estimated 12 Million Skier Visits
SAM Magazine—Denver, June 23, 2021—Skier visits for the 2020-21 season at Colorado Ski Country USA’s (CSCUSA) 22 member ski resorts were up 7.6 percent…
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Indy Pass Adds Eagle Point, Sundown Mountain
SAM Magazine—Portland, Ore., June 22, 2021—The Indy Pass added Eagle Point Resort, Utah, and Sundown Mountain Resort, Iowa, to its growing coalition of 68…
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Cohen Named Mammoth, June President and COO
SAM Magazine—Denver, Colo., June 11, 2021—Alterra Mountain Company named Ron Cohen president and COO of Mammoth Mountain and June Mountain, Calif., effective immediately. He…
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Katz Amsterdam Foundation Focuses in on Racial Justice
SAM Magazine—Broomfield, Colo., June 11, 2021—The Katz Amsterdam Foundation, founded by Vail Resorts CEO Rob Katz and his wife Elana Amsterdam, has determined a…
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Major Resort Ownership Groups Band Together to Fight Climate Change
SAM Magazine—Denver, June 10, 2021—Alterra Mountain Company, Boyne Resorts, POWDR, and Vail Resorts have joined forces to develop the Climate Collaborative Charter, a unified effort…
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NSP Names New CEO Amid Continued Staff Turnover
SAM Magazine—June 9, 2021, Lakewood, Colo.—National Ski Patrol (NSP) named Chris Castilian as its new chief executive officer. Castilian succeeds former executive director Meegan…
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U.S. Ski Areas Rebound with 59 Million Skier Visits
SAM Magazine—Lakewood, Colo., June 8, 2021—Skier visits in the U.S. totaled 59 million during the 2020-21 winter season, according to the National Ski Areas…
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Vail Resorts Fiscal 2021 Q3, Early Season Pass Sales Show Strength
SAM Magazine—Broomfield, Colo., June 8, 2021—Vail Resorts, Inc. (VR) reported third-quarter gains compared to the prior year’s quarter, with both quarters heavily influenced by…
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Quebec 2020-21 Skier Visits Up
SAM Magazine—June 7, 2021—Despite significant pandemic-related operating constraints, Quebec resorts recorded 6.1 million skier visits in 2020-21, exceeding the province’s 10-year average of 5.9…
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Rob Rohn to Lead CMH Heli-Skiing & Summer Adventures
SAM Magazine—Denver, Colo., June 3, 2021—Alterra Mountain Company named Rob Rohn president and COO of CMH Heli-Skiing & Summer Adventures, effective immediately. Rohn will…
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Snow People—Spring 2021
RESORTS NICK LAMBERT, BOYNE RESORTS Boyne Resorts, Mich., named Nick Lambert chief marketing officer, effective June 1, 2021. He succeeds Ian Arthur, who is retiring after…
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Jared Smith Named Alterra President
SAM Magazine—Denver, June 1, 2021—Jared Smith will serve as president of Alterra Mountain Company, effective June 7, 2021. Smith, who will report to CEO…
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Skitude Group CEO Discusses Catalate, Liftopia
SAM Magazine—Palo Alto, Calif., May 25, 2021—Liftopia’s assets were recently relaunched as Catalate. As SAM reported in December, Liftopia Inc. entered an assignment for the benefit of creditors…