SAM Coverage
Sarah Wojcik
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Aspen Skico and Vail Resorts Address Racial Inequality
SAM Magazine—Aspen, Colo., June 10, 2020—The leaders of two of the biggest players in the mountain resort industry have responded to the worldwide movement…
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NSAA LEADs on Climate 2020
SAM Magazine—May 15, 2020, Lakewood, Colo.—On Wednesday, May 13, the Outdoor Business Climate Partnership (OBCP) joined LEAD on Climate 2020. The event, facilitated by…
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New England Pass Launches Promise Program
SAM Magazine—Newry and Carrabassett Valley, Maine; Lincoln, N.H., May 11, 2020—After a winter cut short and looming uncertainties about the pandemic’s impact on next…
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Best + Worst in Marketing 2020
This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season’s marketing efforts. Most years,…
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Tools of the Trade
New products from the Outdoor Retailer + Snow Show and beyond. SKI HILL MULCHER COMPONENT HITCH Ski Hill Mulcher has introduced a new…
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Report: Colorado Has a New Ski Area. Or Does It?
by Tom Winter What has been billed as “Colorado’s first new ski area in nearly 20 years” looks suspiciously like a backcountry ski guide…
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Snow People – February
Snow People is our monthly roundup of happenings to the people of and around the mountain resort industry. Send any personnel news to: [email protected].…
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Winter Jam NYC Brings Snowsports to Central Park
SAM Magazine—New York City, Feb. 5, 2020—Roughly 15,000 people came out to play on the snow and ice for Winter Jam NYC, held Saturday,…
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Outdoor Participation Report Highlights Alarming Trends
SAM Magazine—Denver, Feb. 4, 2020—The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association (OIA), released its annual study of participation in outdoor recreation…
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SIA Rebrands Consumer Expos
SAM Magazine—Denver, Feb. 4, 2020—After finalizing its acquisition of the Denver and Boston Ski and Snowboard Expos from BEWI Productions, Snowsports Industries America (SIA)…
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Arctaris Acquires Saddleback
SAM Magazine—Rangeley, Maine, Jan. 31, 2020—Boston investment firm Arctaris Impact Fund completed a reported $6.5 million acquisition of Saddleback Mountain ski area from the…
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Bristol Mountain Wins 2019-20 I AM a Snowmaker Contest
SAM Magazine—Natick, Mass., Jan. 28, 2020—The snowmaking crew from Bristol Mountain, N.Y., emerged as the winner in this year’s HKD and SAM “I AM…
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The Industry Says Goodbye to Ski Pioneer John Fry
The mountain resort industry sadly lost one of its true pioneers with the sudden, but peaceful, death of John Fry on Jan. 24, 2020,…
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SUMMER OPS CAMP 2020 HEADS TO JACKSON HOLE
SAM Magazine—Jackson, Wyo., Jan. 24, 2020—The 12th annual SAM Summer Ops Camp is headed to the Wild West. Jackson Hole Mountain Resort, Wyo., and…
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BUSINESS REPORT: VISITORS SWARM RESORTS OVER MLK WEEKEND
SAM Magazine—Burlington, Vt., Jan. 24, 2020—Fresh snow combined with the Martin Luther King Jr. Day long weekend made for a perfect storm at North…
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Snow People—January 2020
Snow People is our monthly roundup of happenings to the people of and around the mountain resort industry. Send any personnel news to: [email protected]…
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2020 SAMMY Award Nomination Period Opens
SAM Magazine—Natick, Mass., Jan. 21, 2020—The nomination period for the 2020 SAMMY Leadership Awards is now open. SAM invites members of the winter sports…
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Gunstock Hires Tom Day as New GM
SAM Magazine—Gilford, N.H., Jan. 20, 2020—The Gunstock Area Commission (GAC) has hired former Waterville Valley general manager Tom Day as the new president and…