SAM Coverage
Sarah Wojcik
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New Products :: July 2020
A collection of products aimed at keeping guests and staff safe while operating during a pandemic. Axess TICKET KIOSK 600 Multi-functional and interactive,…
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Vail Resorts Nears 100% Renewable Electricity Goal
SAM Magazine—Broomfield, Colo., July 1, 2020—Vail Resorts (VR) took a major step toward its 100 percent renewable electricity goal as a new large-scale wind…
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AIM Sells SKI, WME to Pocket Outdoor Media
SAM Magazine—Boulder, Colo., July 1, 2020—Active Interest Media (AIM) has sold SKI, Warren Miller Entertainment, Nastar, and SNEWS to Pocket Outdoor Media (POM). The…
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Trump Extends Immigration Restrictions on Foreign Workers
SAM Magazine—Washington D.C., June 23, 2020—President Trump issued a proclamation Monday that extends a freeze on several types of immigration visas—including J-1 cultural exchange…
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Hotel Guests Foregoing Western Destinations This Summer
SAM Magazine—Denver, June 22, 2020—As stay-at-home restrictions ease, and lodging properties throughout the western mountain region are gradually opening up more capacity, demand has…
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Snow People – June 2020
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. For even more updates on industry people,…
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U.S. Skier Visits Declined 14 Percent in 2019-20 Season
SAM Magazine—Lakewood, Colo., June 17, 2020—Skier visits in the U.S. totaled 51.1 million in the pandemic-shortened 2019-20 season, according to the National Ski Areas…
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Mountain Collective Adds Sun Peaks, Refund Policy
SAM Magazine—Aspen Snowmass, Colo., June 12, 2020—The Mountain Collective pass now includes Sun Peaks Resort in British Columbia, bringing the total number of resorts…
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Snowsports Groups Commit to Diversity, Inclusivity, and Equity
Snowsports Organizations Commit to Diversity, Inclusivity and Equity SAM Magazine—Denver, June 12, 2020—Snowsports organizations continue to rally in support of the global call to…
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New Zealand Ski Areas Share COVID Operating Protocols
SAM Magazine—Queenstown, New Zealand, June 10, 2020—Ski Areas Association New Zealand (SAANZ) has shared its coronavirus-mitigating operations protocols with resorts worldwide so that they…
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Aspen Skico and Vail Resorts Address Racial Inequality
SAM Magazine—Aspen, Colo., June 10, 2020—The leaders of two of the biggest players in the mountain resort industry have responded to the worldwide movement…
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NSAA LEADs on Climate 2020
SAM Magazine—May 15, 2020, Lakewood, Colo.—On Wednesday, May 13, the Outdoor Business Climate Partnership (OBCP) joined LEAD on Climate 2020. The event, facilitated by…
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New England Pass Launches Promise Program
SAM Magazine—Newry and Carrabassett Valley, Maine; Lincoln, N.H., May 11, 2020—After a winter cut short and looming uncertainties about the pandemic’s impact on next…
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Best + Worst in Marketing 2020
This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season’s marketing efforts. Most years,…
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Tools of the Trade
New products from the Outdoor Retailer + Snow Show and beyond. SKI HILL MULCHER COMPONENT HITCH Ski Hill Mulcher has introduced a new…
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Report: Colorado Has a New Ski Area. Or Does It?
by Tom Winter What has been billed as “Colorado’s first new ski area in nearly 20 years” looks suspiciously like a backcountry ski guide…
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Snow People – February
Snow People is our monthly roundup of happenings to the people of and around the mountain resort industry. Send any personnel news to: [email protected].…
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Winter Jam NYC Brings Snowsports to Central Park
SAM Magazine—New York City, Feb. 5, 2020—Roughly 15,000 people came out to play on the snow and ice for Winter Jam NYC, held Saturday,…