SAM Coverage
Sarah Wojcik
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Business Influences: Political Polarization, Booking Trends, Uncertain Economics
SAM Magazine—Jacksonville, Fla., Aug. 21, 2020—The latest briefing from Insights Collective shares a new study that found political polarization has heightened as we head…
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Nordic Valley Expands Terrain, Installs Six-Pack
SAM Magazine—Eden, Utah, Aug. 21, 2020—Nordic Valley Ski Resort has unveiled a major capital improvement project that includes the area’s first high-speed chairlift and…
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FIS Alpine World Cup Will Skip North America in 2020-21
SAM Magazine—August 20, 2020—The FIS Audi Alpine World Cup tour will not travel to North America in the 2020-21 season due to COVID-19 complications.…
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MSAA Summer Show Goes Virtual
SAM Magazine—Hastings, Minn., Aug. 19, 2020—In lieu of its traditional summer meeting and tradeshow, the Midwest Ski Areas Association (MSAA) hosted members at a…
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Guests Start Returning to Western Mountain Destinations
SAM Magazine—Winter Park, Colo., Aug. 19, 2020—At the midpoint of the summer, occupancy and revenues at western mountain destinations continue to be dramatically lower…
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Win Smith Retiring from Sugarbush, John Hammond Named Successor
SAM Magazine—Warren, Vt., August 13, 2020—Sugarbush Resort president and COO Win Smith is retiring from his post. John Hammond, Sugarbush vice president of mountain…
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Jensen Steps Down in Telluride
SAM Magazine—Telluride, Colo., Aug. 13, 2020—Bill Jensen has stepped down from his position as CEO of Telluride Ski & Golf Resort, effective Aug. 7.…
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New Rental Restrictions, Flights Less Risky Than Expected, and Help for Hotels
SAM Magazine—Jacksonville, Fla., Aug. 12, 2020—A new study shows that the odds of catching COVID-19 on a flight are less than most travelers think.…
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Reams Resign from Spirit Mountain, Area’s Future in Question
SAM Magazine— Duluth, Minn., Aug. 12, 2020—Spirit Mountain executive director Brandy Ream and her husband, general manager Jody Ream, have both resigned their positions…
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Mt. Buller, Mt. Stirling Close, Ending Ski Season in Victoria, Australia
SAM Magazine—Victoria, Australia, Aug. 10, 2020—The Victorian government last week ordered Mt. Buller and Mt. Stirling—the last two operating alpine ski areas in the…
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Wildfire Hits Soldier Mountain Ski Area
SAM Magazine—Fairfield, Idaho, Aug. 10, 2020—Soldier Mountain Ski Area in Idaho was supposed to celebrate the grand opening of its new bike park Aug.…
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Snow People August 2020
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. STEVE KRUSE, TIMBERLINE LODGE After 31 years…
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Skiers and Riders “Eager to Travel,” Study Finds
SAM Magazine—Boulder, Colo., Aug. 4, 2020—In a measure of pent-up demand, more than three-quarters of mountain visitors are eager to travel once conditions are…
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Hotham and Falls Creek Will Not Reopen for Skiing and Riding
SAM Magazine—Victoria, Australia, Aug. 4, 2020—Vail Resorts (VR) will not reopen lift operations for skiing and snowboarding in 2020 at Falls Creek and Hotham…
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CWSAA Proposes Stimulus Package for the Ski Sector
SAM Magazine—Kelowna, British Columbia, Aug. 3, 2020—The Canada West Ski Areas Association (CWSAA) has submitted a proposal for specific carve-outs in the province’s CAN$1.5…
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Jim van Löben Sels Named Mt. Spokane GM
SAM Magazine—Spokane, Wash., July 30, 2020— Mt. Spokane Ski & Snowboard Park, a 501(c)3 non-profit ski area, has named Jim van Löben Sels as…
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Kaplan, Katz Urge Vigilance, Provide Winter Updates
SAM Magazine—Aspen, Colo., July 30, 2020—In open letters published this week, Aspen Skiing Company CEO Mike Kaplan and Vail Resorts CEO Rob Katz discuss…
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Snowbound Festivals Cancelled
SAM Magazine—Park City, Utah, July 23, 2020—In response to the ongoing pandemic, the 2020 Snowbound Festivals in Boston and Denver have been cancelled and…

