SAM Coverage
Sarah Wojcik
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Insights Collective Examines the Current COVID Scene
The Insights Collective presents its take on Vail’s access reservation system, Labor Day coronavirus mitigation, thermal scanning and facial recognition cameras to monitor the…
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Ikon Pass Adds Red Mountain, B.C.
SAM Magazine—Denver, Sept. 1, 2020—Red Mountain in British Columbia, Canada, is now a partner resort on the Ikon Pass. Ikon Passholders now have access…
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Indy Pass Adds Resorts, Lodging Partners for 2020-21
SAM Magazine—Portland, Ore., Sept. 1, 2020—For its second season, the Indy Pass has added 11 resorts and dozens of independent lodging properties for the…
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Agency Proposes COVID Funds for Vermont Ski Areas
SAM Magazine—Montpelier, Vt., Aug. 31, 2020—Vermont’s Agency of Commerce and Community Development (ACCD) has proposed that federal aid funds be given to the state’s…
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Special Report: Legal and Insurance Issues in the Age of COVID-19
By Charles Gfeller and Mellicent B. Thompson,Partners, Gfeller Laurie LLP COVID-19 has led to a variety of measures aimed at mitigating its impact. While…
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Insights on How Reopenings are Expanding as COVID Numbers Shrink
The Insights Collective reports that as reported COVID cases are decreasing, resorts from Florida to Colorado are expanding their reopenings—even as staff cases turn…
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NSAA Introduces “Ski Well, Be Well” Winter Operating Guidance
SAM Magazine—Lakewood, Colo., Aug. 27, 2020—The National Ski Areas Association (NSAA), with the help of industry leaders and associations, has developed “Ski Well, Be…
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Vail Resorts Unveils Winter Operating Plans
SAM Magazine—Broomfield, Colo., Aug. 27, 2020—Vail Resorts has released answers to the biggest question looming over the mountain resort industry as of late: “What’s…
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Squaw Valley Commits to Name Change
SAM Magazine—Olympic Valley, Calif., Aug. 25, 2020—Squaw Valley Alpine Meadows has committed to removing “squaw” from its resort name. “Having our name be associated…
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Katz, Amsterdam Award $1.5 Million to Youth Organizations
SAM Magazine—Broomfield, Colo., Aug. 25, 2020—Fourteen nonprofit youth organizations will receive grants ranging from $15,000 to $200,000 from the Katz Amsterdam Charitable Trust—founded by…
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Business Influences: Political Polarization, Booking Trends, Uncertain Economics
SAM Magazine—Jacksonville, Fla., Aug. 21, 2020—The latest briefing from Insights Collective shares a new study that found political polarization has heightened as we head…
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Nordic Valley Expands Terrain, Installs Six-Pack
SAM Magazine—Eden, Utah, Aug. 21, 2020—Nordic Valley Ski Resort has unveiled a major capital improvement project that includes the area’s first high-speed chairlift and…
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FIS Alpine World Cup Will Skip North America in 2020-21
SAM Magazine—August 20, 2020—The FIS Audi Alpine World Cup tour will not travel to North America in the 2020-21 season due to COVID-19 complications.…
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MSAA Summer Show Goes Virtual
SAM Magazine—Hastings, Minn., Aug. 19, 2020—In lieu of its traditional summer meeting and tradeshow, the Midwest Ski Areas Association (MSAA) hosted members at a…
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Guests Start Returning to Western Mountain Destinations
SAM Magazine—Winter Park, Colo., Aug. 19, 2020—At the midpoint of the summer, occupancy and revenues at western mountain destinations continue to be dramatically lower…
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Win Smith Retiring from Sugarbush, John Hammond Named Successor
SAM Magazine—Warren, Vt., August 13, 2020—Sugarbush Resort president and COO Win Smith is retiring from his post. John Hammond, Sugarbush vice president of mountain…
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Jensen Steps Down in Telluride
SAM Magazine—Telluride, Colo., Aug. 13, 2020—Bill Jensen has stepped down from his position as CEO of Telluride Ski & Golf Resort, effective Aug. 7.…
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New Rental Restrictions, Flights Less Risky Than Expected, and Help for Hotels
SAM Magazine—Jacksonville, Fla., Aug. 12, 2020—A new study shows that the odds of catching COVID-19 on a flight are less than most travelers think.…

