SAM Coverage
Sarah Wojcik
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Reams Resign from Spirit Mountain, Area’s Future in Question
SAM Magazine— Duluth, Minn., Aug. 12, 2020—Spirit Mountain executive director Brandy Ream and her husband, general manager Jody Ream, have both resigned their positions…
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Mt. Buller, Mt. Stirling Close, Ending Ski Season in Victoria, Australia
SAM Magazine—Victoria, Australia, Aug. 10, 2020—The Victorian government last week ordered Mt. Buller and Mt. Stirling—the last two operating alpine ski areas in the…
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Wildfire Hits Soldier Mountain Ski Area
SAM Magazine—Fairfield, Idaho, Aug. 10, 2020—Soldier Mountain Ski Area in Idaho was supposed to celebrate the grand opening of its new bike park Aug.…
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Snow People August 2020
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. STEVE KRUSE, TIMBERLINE LODGE After 31 years…
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Skiers and Riders “Eager to Travel,” Study Finds
SAM Magazine—Boulder, Colo., Aug. 4, 2020—In a measure of pent-up demand, more than three-quarters of mountain visitors are eager to travel once conditions are…
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Hotham and Falls Creek Will Not Reopen for Skiing and Riding
SAM Magazine—Victoria, Australia, Aug. 4, 2020—Vail Resorts (VR) will not reopen lift operations for skiing and snowboarding in 2020 at Falls Creek and Hotham…
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CWSAA Proposes Stimulus Package for the Ski Sector
SAM Magazine—Kelowna, British Columbia, Aug. 3, 2020—The Canada West Ski Areas Association (CWSAA) has submitted a proposal for specific carve-outs in the province’s CAN$1.5…
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Jim van Löben Sels Named Mt. Spokane GM
SAM Magazine—Spokane, Wash., July 30, 2020— Mt. Spokane Ski & Snowboard Park, a 501(c)3 non-profit ski area, has named Jim van Löben Sels as…
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Kaplan, Katz Urge Vigilance, Provide Winter Updates
SAM Magazine—Aspen, Colo., July 30, 2020—In open letters published this week, Aspen Skiing Company CEO Mike Kaplan and Vail Resorts CEO Rob Katz discuss…
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Snowbound Festivals Cancelled
SAM Magazine—Park City, Utah, July 23, 2020—In response to the ongoing pandemic, the 2020 Snowbound Festivals in Boston and Denver have been cancelled and…
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Summer Business Trends: Road Trips, Masks, and Second Home Use
SAM Magazine—Jacksonville, Fla., July 23, 2020—As summer business returns to mountain resorts, road trips, mask wearing, second-home use, and proactive health programs headline the…
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Short Lead Bookings And Declining Rates Boost Destinations Across West
SAM Magazine—Winter Park, Colo., July 22, 2020—For the first time since the COVID-19 pandemic began shutting down mountain destinations, lodging properties at Western mountain…
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Snowsports, MTB Instructor Associations Forge Partnership
SAM Magazine—Lakewood, Colo., July 22, 2020—The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) have partnered with the Professional Mountain…
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Wintersteiger Suggests Best Practices for Bootfitting, Rental Ops During COVID-19 Pandemic
Wintersteiger, and its BootDoc and Hotronic division, have prepared detailed suggestions for rental operations and retail bootfitting to help prevent the spread of COVID-19 among staff and customers.…
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In-Person Regional Conferences and Trade Shows Cancelled
SAM Magazine—Natick, Mass., July 14, 2020—A handful of state and regional trade organizations have cancelled their scheduled in-person conferences and trade shows in response…
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Hotham and Falls Creek in Australia Suspend Operations
SAM Magazine—Hotham Heights, Vic., Australia, July 9, 2020—Vail Resorts is suspending operations at Hotham and Falls Creek Ski Resorts in Victoria, Australia, due to…
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July 4 Holiday Visits Show Positive Signs
SAM Magazine—Natick, Mass., July 9, 2020—Mountain resorts in North America that are open for summer operations didn’t really know what visitation would be like…
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Granite Peak Names Greg Fisher as GM and Marketing Director
SAM Magazine—Wausau, Wis., July 8, 2020—Granite Peak Ski Resort has hired industry veteran Greg Fisher as its new general manager and marketing director. Fisher…