SAM Coverage
Sarah Wojcik
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Omicron Surge Dampened Destination Visits in January
SAM Magazine—Winter Park, Colo., Feb. 16, 2022—Momentum from the red-hot holiday season turned cool in early January as a surge in new cases of…
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Big Plans for Big Sky, New Tram and Two-Stage Gondola in Works
SAM Magazine—Big Sky, Mont., Feb. 15, 2022—Boyne Resorts is looking to transform access to Big Sky’s Lone Peak with a new base-to-summit lift network…
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Sunlight Is First Colorado Resort to Join Indy Pass
SAM Magazine—Portland, Ore., Feb. 15, 2022—Sunlight Mountain has become the first Colorado ski area to join the Indy Pass. For the remainder of winter…
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Aspen Skiing Co. Gives Company-Wide $3/Hr Raise
SAM Magazine—Aspen, Colo., February 11, 2022—Aspen Skiing Company (Ski Co.) said Thursday it will give all salaried and hourly employees a $3/hr raise, effective…
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Maine Ski Area’s $113 Million Redevelopment Plan to Face Public Hearing
SAM Magazine—Greenville, Maine, Feb. 10, 2022—The Maine Land Use Planning Commission voted unanimously on Wednesday to hold a public hearing on the proposed $113.5 million…
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SAM Gives Back
SAM Magazine—Natick, Mass., Feb. 10, 2022— SAM Magazine has raised over $2,500 for non-profit causes since November 2021. Those proceeds, a percentage of SAM Magazine subscriptions and Summit…
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Will the Spirit and Frontier Airline Merger Drive Skier Visits?
SAM Magazine—Denver, Colo., Feb. 10, 2022—In a $6.6 billion deal expected to close in the second half of 2022, Spirit Airlines will merge with…
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Cutter’s Camp is Back In-Person, Registration Now Open
SAM Magazine—Natick, Mass., Feb. 3, 2022—Registration is open for the 18th spring session of Cutter’s Camp, May 16-20, 2022, at Timberline, Mt. Hood, Ore. The five-day program for…
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SAM Terrain Park Contest Winners
SAM Magazine—Natick, Mass., Feb. 4, 2022—Nearly 2,500 votes were cast in the 15th annual SAM Terrain Park Contest, in which a total of 40 entries from ski…
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Brandon Swartz Named as Attitash GM
SAM Magazine—Bartlett, N.H., Feb. 3, 2022—Brandon Swartz is moving back east to become the new general manager at Vail Resorts-owned Attitash, N.H., starting Feb.…
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I AM a Snowmaker 2022: And the Winner is…
SAM Magazine—Natick, Mass., Jan. 28, 2022—A record 16,000 votes were cast during the 11-day voting period in the 2022 HKD I AM a Snowmaker…
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Share Winter and Motel 6 Partner on Snowsports Accessibility Initiative
SAM Magazine—Providence, R.I., Jan. 28, 2022—In an effort to improve snowsports accessibility, Share Winter Foundation has partnered with Motel 6 to provide mountain access…
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Cross Country Ski Areas Off to a Good Start
SAM Magazine—Woodstock, Vt., Jan. 27, 2022—Season pass sales, demand for rental equipment, and lesson sales are all up at a majority of North American…
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Major Improvements Planned for Gore Mountain’s North Creek Ski Bowl
SAM Magazine—North Creek, N.Y., Jan. 27, 2022—Plans were unveiled this week for a new base lodge, a unique aerial attraction, a new chairlift, and…
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Camelback Resort to Provide Season Passes for Winter4Kids Participants
SAM Magazine—Tannersville, Pa., Jan. 25, 2022—Camelback Resort and Winter4Kids have partnered on a new initiative to support skiers and snowboarders from diverse economic, racial,…
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Snow People — Winter 2022
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier…
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Club Med is Shaking Up the North American Ski Resort Experience
SAM Magazine—Petite-Rivière-Saint-François, Quebec, Jan. 21, 2022—Club Med’s first North American property at a mountain resort since the early 2000s is up and running slopeside…
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Outsiders Network Aims to Diversify Outdoor Media, Marketing
SAM Magazine—Whistler, B.C., Jan. 20, 2022—Outsiders Network is a new online marketplace designed to connect brands with a diverse pool of outdoor talent and…