SAM Coverage
Sarah Wojcik
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Former Ski Area in South Dakota Up for Sale
SAM Magazine—Lead, S.D., March 19, 2019—A ski resort in the Black Hills of western South Dakota is up for sale. The former Deer Mountain…
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Vail Resorts Resets the Pricing Model
by Evan Reece With a bold announcement last week, Vail gifted the ski industry an opportunity to broadly correct lift ticket pricing problems that…
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Learn to Ski and Snowboard Month Surpasses One Million Lessons
SAM Magazine—Salt Lake City, Utah, March 14, 2019—Learn to Ski and Snowboard Month (LSSM) resort partners provided more than 150,000 beginner lessons in January,…
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SAMMY Award Nomination Deadline is Tomorrow, March 13
SAM Magazine—Natick, Mass., March 12, 2019—The nomination period for the 2019 SAMMY Leadership Awards closes tomorrow, March 13, 2019. SAM encourages members of the winter sports…
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Indy Pass Targets Independent Areas, Casual Skiers
SAM Magazine—Portland, Ore., March 8, 2019—A planned season pass product called the Indy Pass is partnering with a growing roster of small-to-medium sized independent…
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The Angles and Potential Behind Vail’s Epic for Everyone Pivot
Am I safe to call this a pivot? I think so.
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Peak, Boyne Resorts Roll Out Multi Area Pass Options
SAM Magazine—West Dover, Vt., March 7, 2019—’Tis the season for season pass sales for 2019-20, and the offers and deals are piling up. Among…
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Tools of the Trade
A look at clever and useful new gear inroduced at the Outdoor Retailer + Snow Show, for resort employees and guests alike. SAM hit…
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Epic and Ikon Unveil 2019-20 Pricing, New Products and Benefits
SAM Magazine—Denver, March 5, 2019—Alterra Mountain Company’s Ikon Pass and Vail Resorts’ Epic Pass are both offering new products, payment plans, and benefits for…
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Copper Mountain to Add New Lift, Mid-Mountain Lodge
SAM Magazine—Copper Mountain, Colo., March 5, 2019—Copper Mountain is planning more big capital improvements ahead of the 2019-20 and 2020-21 winter seasons as part…
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Alterra Details $181 Million in Upgrades
SAM Magazine—Denver, March 5, 2019—Alterra Mountain Company will invest $181 million in capital across its 14 North American resorts ahead of the 2019-20 season.…
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Ski Resorts Experience Strong Presidents’ Day Weekend
SAM Magazine—Ludlow, Vt., Feb. 25, 2019—Resorts across the country experienced historic snow totals and record-breaking visitation numbers through Presidents’ Day weekend and into the…
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Vail Resorts to Acquire Falls Creek and Hotham Ski Resorts in Australia
SAM Magazine—Broomfield, Colo., Feb. 25, 2019—Vail Resorts (VR) has entered into an agreement to acquire Falls Creek and Hotham ski resorts in Australia from…
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2019 SAMMY Award Nomination Period Opens
SAM Magazine—Natick, Mass., Feb. 21, 2019—The nomination period for the 2019 SAMMY Leadership Awards is now open. SAM invites members of the winter sports industry to…
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Snow People—February 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MICHAEL VAN EYCK, The Fairbank GroupMichael…
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Snow Drives Strong Bookings, Rate Climb at Western Resorts
SAM Magazine—Denver, Feb. 21, 2019—Abundant snowfall in most mountain regions of the West led to strong bookings through January and increased aggregated occupancy and…
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Big Plans and a New Pass at Mt. Rose
SAM Magazine—Reno, Nev., Feb. 19, 2019—Mt. Rose Ski Tahoe earned USFS approval for a 112-acre terrain expansion into the Atoma area of the Humboldt-Toiyabe National…
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Arapahoe Basin To End Pass Partnership with Vail Resorts
SAM Magazine—Keystone, Colo., Feb. 18, 2019—Arapahoe Basin has decided it will not renew its pass partnership with Vail Resorts for the 2019-20 season, citing…