SAM Coverage
Sarah Wojcik
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Record High Skier Visits in Colorado
SAM Magazine—Denver, June 6, 2019—Total skier visits to the 23 member ski resorts of Colorado Ski Country USA (CSCUSA) increased 13 percent over last…
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Sun Peaks, SilverStar Launch Reciprocal Ticket Program
SAM Magazine—Sun Peaks, B.C., June 5, 2019— Sun Peaks Resort and SilverStar Mountain Resort have partnered in a season passholder reciprocal program that benefits…
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Quebec Ski Area Visits Hit 10-Year High
SAM Magazine—Bromont, Quebec, June 5, 2019—Preliminary results for the 2018-19 winter season show the 75 member resorts of the Quebec Ski Areas Association (ASSQ)…
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Baldy Mountain Resort Joins B.C. ERA Pass Alliance
SAM Magazine— Oliver, B.C., May 30, 2019—Baldy Mountain Resort is the latest ski area to join the Enhanced Reciprocal Agreement (ERA), an alliance in…
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Snow People – May 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MIKE FERGUSON, ALTERRA MOUNTAIN COMPANYAlterra Mountain…
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Summer Openers Plan for Snow and Sunshine
SAM Magazine—Ludlow, Vt., May 23, 2019—The summer season at winter resorts is about to begin: Memorial Day Weekend openings abound. But Mother Nature seems…
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Industry Advocates for Federal Action on Climate Change
SAM Magazine—May 23, 2019, Washington D.C.—A coalition of outdoor businesses and associations converged on Washington D.C. this week to advocate for climate legislation that…
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Federal Criminal Charges Being Brought Against Stenger, Quiros, and Others
SAM Magazine—Burlington, Vt., May 22, 2019—The U.S. attorney’s office in Vermont is levying federal criminal charges against four of the people allegedly involved in…
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Utah Ski Resorts Set Record for Skier Days
SAM Magazine—Salt Lake City, Utah, May 21, 2019—Utah ski resorts recorded 5,125,441 skier visits during the 2018-19 season, breaking the previous record of 4.58…
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Visits Hit New Highs at Western Mountain Destinations
SAM Magazine—Denver, May 21, 2019—Snow brings people, and this winter’s abundant snowfall resulted in a new all-time aggregated record for occupancy, rate, and revenue…
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Ski Areas Have Third Highest Injury Rate of Any Business in U.S.
SAM Magazine—Lakewood, Colo., May 15, 2019—According to a report in the latest NSAA Capitol Watch, recently released 2017 Occupational Safety and Health Administration (OSHA)…
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Peak Resorts Reports Strong 2019-20 Season Pass Sales
SAM Magazine—Wildwood, Mo., May 10, 2019—Consolidated initial sales for Peak Resorts 2019-20 season pass products increased 20.8 percent on a unit basis and 19.8…
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Registration is Open for Summer Ops Camp in Gatlinburg
SAM Magazine—Woodbury, Conn., May 7, 2019—Registration is open for SAM’s 11th annual Summer Ops Camp—a three day, all-inclusive program of seminars, workshops, and site…
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NSAA National Convention 2019
SAM Magazine—San Diego, Cali., May 6, 2019 – More than 950 members of the winter resort industry descended on the Hilton Bayfront Hotel in…
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Skier Visits Top 59 Million in 2018-19 Season
SAM Magazine—Lakewood, Colo., April 30, 2019—The preliminary total skier-visit numbers at North American resorts reached 59.1 million for the 2018-19 winter season, up nearly…
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NSAA Launches Mountain Foundation
SAM Magazine—Lakewood, Colo., April 30, 2019—The National Ski Areas Association (NSAA) has launched the Mountain Foundation, a 501(c)3 non-profit dedicated to providing educational opportunities…
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Deirdra Walsh Appointed VP and GM of Northstar
SAM Magazine—Broomfield, Colo., April 30, 2019—Vail Resorts (VR) named Deirdra Walsh, a 17-year travel and tourism industry veteran, the new vice president and general…
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Vail Resorts Up in Revenue and Visits for 2018-19
SAM Magazine—Broomfield, Colo., April 29, 2019—After a rough start to the season, Vail Resorts (VR) is up year-over-year at its North American mountains for…

