SAM Coverage
Sarah Wojcik
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Ski Areas Have Third Highest Injury Rate of Any Business in U.S.
SAM Magazine—Lakewood, Colo., May 15, 2019—According to a report in the latest NSAA Capitol Watch, recently released 2017 Occupational Safety and Health Administration (OSHA)…
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Peak Resorts Reports Strong 2019-20 Season Pass Sales
SAM Magazine—Wildwood, Mo., May 10, 2019—Consolidated initial sales for Peak Resorts 2019-20 season pass products increased 20.8 percent on a unit basis and 19.8…
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Registration is Open for Summer Ops Camp in Gatlinburg
SAM Magazine—Woodbury, Conn., May 7, 2019—Registration is open for SAM’s 11th annual Summer Ops Camp—a three day, all-inclusive program of seminars, workshops, and site…
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NSAA National Convention 2019
SAM Magazine—San Diego, Cali., May 6, 2019 – More than 950 members of the winter resort industry descended on the Hilton Bayfront Hotel in…
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Skier Visits Top 59 Million in 2018-19 Season
SAM Magazine—Lakewood, Colo., April 30, 2019—The preliminary total skier-visit numbers at North American resorts reached 59.1 million for the 2018-19 winter season, up nearly…
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NSAA Launches Mountain Foundation
SAM Magazine—Lakewood, Colo., April 30, 2019—The National Ski Areas Association (NSAA) has launched the Mountain Foundation, a 501(c)3 non-profit dedicated to providing educational opportunities…
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Deirdra Walsh Appointed VP and GM of Northstar
SAM Magazine—Broomfield, Colo., April 30, 2019—Vail Resorts (VR) named Deirdra Walsh, a 17-year travel and tourism industry veteran, the new vice president and general…
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Vail Resorts Up in Revenue and Visits for 2018-19
SAM Magazine—Broomfield, Colo., April 29, 2019—After a rough start to the season, Vail Resorts (VR) is up year-over-year at its North American mountains for…
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Snow People – April 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MARK SEITER and GREG RALPH,…
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Best and Worst in Marketing 2018-19
We offer opinionated, fun, occasionally contentious reviews of the season’s marketing initiatives, to inform and inspire future efforts. What does the word “marketing” make…
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New Products :: May 2019
A collection of the latest technology and tools aimed at refining opertions and improving the guest experience. Walltopia Ninja Course The Walltopia Ninja Course…
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International Report on Mountain & Snow Tourism Published
SAM Magazine—Geneva, Switzerland, April 23, 2019—The eleventh “International Report on Mountain & Snow Tourism” has been compiled and published by the Geneva-based consultant and…
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New Sessions, Big Turnout at 42nd Annual LMS
SAM Magazine—Hancock, Mass., April 23, 2019—More than 400 ski area operations professionals, industry suppliers, and experts from across the country spent three days learning,…
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Mountain Travel Symposium: Growth Through Innovation
Special Report by Steven Threndyle What do China, shopping malls, and snowball fights have in common? All three were floated as possible ideas for…
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NASJA Names 2019 Award Winners
SAM Magazine—Ludlow, Vt., April 19, 2019—The North American Snowsports Journalists Association (NASJA) has named the winners of four of its annual awards. Rick Kahl:…
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Jason Paterson Named Marmot Basin President and CEO
SAM Magazine—Jasper, Alberta, Canada, April 18, 2019—Longtime Marmot Basin president and CEO Dave Gibson will retire at the end of June after leading the…
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Western Mountain Lodging Nears Record Levels
SAM Magazine—Denver, April 17, 2019—The only question left about western mountain lodging for the 2018-19 season is how big the record numbers will be—and…
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April Snow Showers Bring May Skiing
SAM Magazine—Woodbury, Conn., April 11, 2019—Kicking off in the west this week, an intense spring snowstorm is expected to drop flakes all the way…