SAM Coverage
Sarah Wojcik
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Snow People – April 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MARK SEITER and GREG RALPH,…
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Best and Worst in Marketing 2018-19
We offer opinionated, fun, occasionally contentious reviews of the season’s marketing initiatives, to inform and inspire future efforts. What does the word “marketing” make…
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New Products :: May 2019
A collection of the latest technology and tools aimed at refining opertions and improving the guest experience. Walltopia Ninja Course The Walltopia Ninja Course…
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International Report on Mountain & Snow Tourism Published
SAM Magazine—Geneva, Switzerland, April 23, 2019—The eleventh “International Report on Mountain & Snow Tourism” has been compiled and published by the Geneva-based consultant and…
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49° North Mountain Resort Sold
SAM Magazine—Chewelah, Wash., April 23, 2019—CMR Lands, LLC has acquired 49° North Mountain Resort from the Eminger family for an undisclosed price. The Emingers…
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New Sessions, Big Turnout at 42nd Annual LMS
SAM Magazine—Hancock, Mass., April 23, 2019—More than 400 ski area operations professionals, industry suppliers, and experts from across the country spent three days learning,…
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Mountain Travel Symposium: Growth Through Innovation
Special Report by Steven Threndyle What do China, shopping malls, and snowball fights have in common? All three were floated as possible ideas for…
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NASJA Names 2019 Award Winners
SAM Magazine—Ludlow, Vt., April 19, 2019—The North American Snowsports Journalists Association (NASJA) has named the winners of four of its annual awards. Rick Kahl:…
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Jason Paterson Named Marmot Basin President and CEO
SAM Magazine—Jasper, Alberta, Canada, April 18, 2019—Longtime Marmot Basin president and CEO Dave Gibson will retire at the end of June after leading the…
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Western Mountain Lodging Nears Record Levels
SAM Magazine—Denver, April 17, 2019—The only question left about western mountain lodging for the 2018-19 season is how big the record numbers will be—and…
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April Snow Showers Bring May Skiing
SAM Magazine—Woodbury, Conn., April 11, 2019—Kicking off in the west this week, an intense spring snowstorm is expected to drop flakes all the way…
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Vail Resorts Completes Aussie Purchases
SAM Magazine—Broomfield, Colo., April 9, 2019—Vail Resorts, Inc. has closed on its acquisition of the ski field leases and related infrastructure at Falls Creek…
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SAMMY Leadership Awards, Class of 2019
SAM Magazine—Natick, Mass., April 2, 2019—The 2019 SAMMY Leadership Award winners include a sustainability leader, a change leader, a guest experience guru, and an…
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Nominate a Rising Star for SAM 10 Under 30
SAM Magazine—Natick, Mass., March 29, 2019—Is there a 20-something rising star at your ski area who is poised to make an impact and climb…
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Charles Blier Named Mountain Creek VP, General Manager
SAM Magazine—Vernon, N.J., March 29, 2019—Industry veteran Charles Blier is joining the SNOW Operating executive team as vice president and general manager of Mountain…
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Vista Ridge Names Wilson as General Manager
SAM Magazine— Fort McMurray, Alberta, Canada, March 25, 2019—Vista Ridge, an all-seasons park in Alberta, Canada, named Dan Wilson as its new general manager…
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Snow People – March 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. STEVE BOULANGER, MAINE Sunday River promoted…
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Western Destination Lodging on Pace for Record Levels
SAM Magazine—Denver, March 19, 2019—A winter season that began on a downward trend in the wake of last year’s disappointing snow conditions is now…