SAM Coverage
Skip King
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It’s in the Book
Considerations for your resort’s emergency operations plans, who should be trained to execute them, and why they should not be collecting dust on the…
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Brandemic
Communicating uncomfortable change can actually be an opportunity to enhance your resort’s brand. Sick of it. We’re all damned well sick of all…
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Keep the Staff Informed (Guests, too)
This ski season will bring plenty of change. How will you keep everyone pulling the same rope? If the last eight months have taught…
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Rescue Me
The National Ski Patrol has been through years of turmoil. Can it be saved? Say you’ve just met someone at a party, and they…
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The Wake-Up Call
The 2011/12 season may go down in history as one of the worst for ski resorts. But there were some lessons to be learned…
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Just the Facts, Ma’am
While the season is in full swing, it pays to take a close look at your accident investigation protocol-there are some new tricks that…
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The Sin of Wages
The NSAA recently released its Wage and Salary Survey. We review how the industry fares compared to the rest of the workforce at large.…
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Mirror, Mirror
What are the dos and don’ts when it comes to publishing a vanity magazine? We review some of the best and the not-so-great. Here’s…
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Domo Arigato, Mr. Roboto
Is automated snowmaking right for your ski area? The answer: it depends. When automated snowmaking systems were first introduced way back in the last…
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What to Say, How to Say It
Communications after major events must be handled with utmost care. Not long ago, resorts released information regarding bad news events only grudgingly, if at…
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Rescue Me
Part II of II. The National Ski Patrol faces a slew of challenges, both external and internal. Is it up to the task? Note:…
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Seeing Eye to Eye
by Skip King, Reputation Strategies The most critical interface at successful ski areas exists between the two departments that are fundamentally the most dissimilar:…
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Caught in the Net
Most mountain resort staffs now include at least one person whose job includes oversight of the resort’s electronic marketing efforts. Resorts drop quite a…
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Putting on a Show
When Whistler, B.C., began hosting the World Ski and Snowboard Festival started five years ago, lodging occupancy in Whistler Village averaged 23 percent during…
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Being Heard
You’re finally ready to do that long-needed base lodge expansion. At the same time, you plan to develop two dozen condominiums in the base…
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Thinking Outside The Box
At the age of twelve, figuring that a tandem wouldn’t deliver enough impact, Burt Mills and a couple of buddies decided to fabricate a…