SAM Coverage
The Editors
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National Ski Patrol and Snow Angel Foundation Partner on Safety Awareness
SAM Magazine—Lakewood, Colo., May 13, 2025—The National Ski Patrol (NSP) and Snow Angel Foundation, a nonprofit dedicated to preventing on-mountain collisions, have partnered on…
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Climate, Tech, and Tourism Center Stage at Interalpin
SAM Magazine—Innsbruck, Austria, May 12, 2025—Interalpin returned to Innsbruck, Austria, May 6–9 for its 25th edition, marking 50 years since the alpine technology and…
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Tepid Winter Finish and Summer Start for Western Destinations
SAM Magazine—Winter Park, Colo., May 13, 2025—Winter lodging results in the Western U.S. ended largely flat for the season, and summer is continuing the…
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U.S. Ski Areas Report 61.5M Skier Visits for 2024-25, Second Best Season on Record
SAM Magazine—Lakewood, Colo., May 12, 2025—U.S. ski areas reported a total of 61.5 million skier visits for 2024-25, a 1.7 percent year-over-year increase, according…
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Snow Triple Play Card to Target Casual Participants, Independent Resorts
SAM Magazine—Vernon, N.J., May 9, 2025—Starting in 2025-26, Snow Partners will offer the Snow Triple Play Card (S3P), a new multi-property product designed for…
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Accesso Acquires Technology of 1RISK
SAM Magazine—Twyford, UK, May 7, 2025—Accesso Technology Group has acquired the 1RISK suite of software solutions, including the company’s cloud-based online liability waiver and…
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Bear Den Partners Closes on Burke Mountain Acquisition
SAM Magazine—Burke, Vt., May 6, 2025—The Bear Den Partners ownership group closed on its purchase of Burke Mountain Resort on Friday, May 2. The…
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World Women’s Snowsports Organization Concludes Inaugural Summit
SAM Magazine—Kaprun, Austria, May 6, 2025—The World Women’s Snowsports Organization (WWSO) hosted its inaugural Summit, April 20–26, 2025, in Kaprun, Austria. The event brought…
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Windham President Chip Seamans Retires; Kristen Leach Named Successor
SAM Magazine—Windham, N.Y., April 30, 2025—Chip Seamans, a 39-year ski industry veteran who has served as president of Windham Mountain Club (née Windham Mountain)…
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Mount Southington Introduces Youth-Focused Sport and Sustainability Program
SAM Magazine—Southington, Conn., May 1, 2025—Mount Southington partnered with local schools to introduce students to both winter sports and sustainability through On Board, a youth-focused…
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Vail Reports Lift Revenue Gains, Non-Passholder Visitation Lags
SAM Magazine—Broomfield, Colo., April 29, 2025—Vail Resorts reported a 3.1 percent decline in skier visits across its 37 North American mountain resorts this winter,…
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Doppelmayr USA Promotes Keith Johns to CEO
SAM Magazine—Salt Lake City, Utah, April 24, 2025—Doppelmayr USA promoted Keith Johns to the role of chief executive officer. He succeeds Katharina Schmitz, who…
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Mountain Spy :: May 2025
The Spy asks: “I’ve heard the food is expensive. Is it worth it?” There’s the amount you pay for a meal at a restaurant…
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Pulse Check
Operators across North America are cautiously eyeing the months ahead amid a swirl of economic uncertainty, tariff pressure, labor constraints, and shifting federal policies.…
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New Board-Game Themed Experience Planned at Les Sybelles
SAM Magazine—Fontcouverte-la Toussuire, France, April 22, 2025— Les Sybelles, one of Europe’s largest ski areas, is working with French company MND to develop a…
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Boyne Resorts Introduces Company-Wide Season Pass Products
SAM Magazine—Boyne, Mich., April 21, 2025—Boyne Resorts has launched season pass products that provide access to all 10 of its properties for the 2025-26…
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Group with Local Ties Offers $11.5 Million for Burke Mountain
SAM Magazine—Burke, Vt., April 21, 2025—Bear Den Partners has submitted a purchase and sale agreement to acquire Burke Mountain for $11.5 million. The group…
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Economy and Weather Dampen Western Destination Visits
SAM Magazine—Winter Park, Colo. April 18, 2025—Uneven snow conditions and tumultuous economic policies in March and April converged to make the final weeks of…