The SAM Archive
Magazine Archives
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From Pain Points to Payoff
Six ski area case studies show how targeted tech investments moved the needle on operations, risk, and efficiency.
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Tech Uplift
These four resorts are modernizing their tech stacks, softening internal resistance to create experiences with less friction.
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F&B Tech Heats Up
To take advantage of tech in F&B, involve your staff in the planning, decision-making, and implementation.
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Build Your Own AI Assistant
The surprisingly simple process of creating a customized AI assistant with ChatGPT.
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Leading the Charge
The growing popularity of electric vehicles drives resorts to navigate investments in charging infrastructure.
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Staying Connected
As connectivity plays an increasingly important role in resort operations, here’s what to know about improving your communications…
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New Products :: July 2024
A host of new technology, equipment, and goods aimed at helping operators optimize business and operations.
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The Rise of the Mechtrician
Lift maintenance teams may not need IT people (yet), but lift mechanics—and training—have evolved in response to new tech.
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Finding Fraud
Credit card scams are on the rise, forcing many ski areas to learn how to recognize and manage fraudulent…
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The End of Cash is Nigh
More resorts are moving toward cashless transactions thanks to a slew of benefits.
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AI: Opening Pandora’s Chatbot
How to identify the risks and capitalize on the opportunities of Artificial Intelligence.
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The Risk of Not Investing in Tech
A look at the costs of investing—or not investing—in the latest the latest software and what the future…
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What’s Next in Ski Area Technology?
Tech vendors dish on how diffierent innovations can help reduce friction and improve the guest experience.






