The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

The SAM Archive

Magazine Archives

  • From Pain Points to Payoff

    From Pain Points to Payoff

    Six ski area case studies show how targeted tech investments moved the needle on operations, risk, and efficiency.

    By April Darrow · March 2026

  • Technology Temp Check

    Technology Temp Check

    What ski areas are saying about software, systems, and strategy.

    By Katie Brinton · March 2026

  • The Cost of Efficiency is Authenticity

    The Cost of Efficiency is Authenticity

    A fearful marketer’s view on AI.

    By Marsha Hovey · January 2026

  • AI on the Hill

    AI on the Hill

    How ski areas are experimenting with artificial intelligence ops tools.

    By Bob Curley · September 2025

  • Tech Uplift

    Tech Uplift

    These four resorts are modernizing their tech stacks, softening internal resistance to create experiences with less friction.

    By Mark Aiken · July 2025

  • Dig Deep on Data

    Dig Deep on Data

    Use AI to mine your data cache and unlock operational insights. 

    By Dave Amirault, Chief Innovation Officer, SNOW Partners · May 2025

  • F&B Tech Heats Up

    F&B Tech Heats Up

    To take advantage of tech in F&B, involve your staff in the planning, decision-making, and implementation.

    By Travis Talbot, Principal, Hospitality Arts Group · May 2025

  • Build Your Own AI Assistant

    Build Your Own AI Assistant

    The surprisingly simple process of creating a customized AI assistant with ChatGPT.

    By Mike Lannen · March 2025

  • Leading the Charge

    Leading the Charge

    The growing popularity of electric vehicles drives resorts to navigate investments in charging infrastructure.

    By Hilary DelRoss · January 2025

  • Envisioning An AI-Powered Future

    Envisioning An AI-Powered Future

    What does the growth of AI mean for the winter sports industry?

    By Katie Brinton · November 2024

  • Staying Connected

    Staying Connected

    As connectivity plays an increasingly important role in resort operations, here’s what to know about improving your communications…

    By Josh Laskin · July 2024

  • New Products :: July 2024

    New Products :: July 2024

    A host of new technology, equipment, and goods aimed at helping operators optimize business and operations.

    By The Editors · July 2024

  • The Rise of the Mechtrician

    The Rise of the Mechtrician

    Lift maintenance teams may not need IT people (yet), but lift mechanics—and training—have evolved in response to new tech.

    By Mike Weise · January 2024

  • Finding Fraud

    Finding Fraud

    Credit card scams are on the rise, forcing many ski areas to learn how to recognize and manage fraudulent…

    By Bob Curley · November 2023

  • The End of Cash is Nigh

    The End of Cash is Nigh

    More resorts are moving toward cashless transactions thanks to a slew of benefits.

    By Moira McCarthy · September 2023

  • AI: Opening Pandora’s Chatbot

    AI: Opening Pandora’s Chatbot

    How to identify the risks and capitalize on the opportunities of Artificial Intelligence.

    By Troy Hawks · September 2023

  • The Risk of Not Investing in Tech

    The Risk of Not Investing in Tech

    A look at the costs of investing—or not investing—in the latest the latest software and what the future…

    By Eric Smith · July 2023

  • What’s Next in Ski Area Technology?

    What’s Next in Ski Area Technology?

    Tech vendors dish on how diffierent innovations can help reduce friction and improve the guest experience.

    By Eric Smith · May 2023