The SAM Archive
Magazine Archives
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Durable Demand
Despite weather extremes, the 2022-23 season reached the halfway mark with strong demand and visits.
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Rental Buyer’s Guide 2023-2024
Rental equipment suppliers focus on better performance for users and efficiency for shop techs across alpine ski, snowboard,…
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Catching Up with Kelly
SAM catches up with NSAA president and CEO Kelly Pawlak after her first five years at the helm…
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Old, New, Renewed
Three ski areas in different stages of life show what it takes to successfully propel a mountain resort…
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New Growth
SAM sat down with Sierra-at-Tahoe GM John Rice to learn more about the mountain’s extensive recovery effort following the…
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Lift Construction Survey 2022: In High Demand
The 2022 Lift Construction Survey illustrates what was one crazy summer for lift manufacturers, which installed a whopping…
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B77 Update :: January 2023
A review of the most impactful changes to the passenger ropeway standard.
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How Can I Help You?
Ski areas are enhancing customer service—and collecting valuable data—with smarter, more guest-friendly AI-led chat platforms.
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News and Views :: January 2023
Pricing parking, luxury collabs, demographics data, and a new resort group.










