News and Views :: May 2023

Wild weather this winter disrupted, shortened, and extended the season, depending on your location. How would these constant ups and downs affect visitation and revenue? Would lost operating days and rough holiday periods in parts of the country skew the national results downward? Or did headline-dominating historic snow in the West—and continued demand despite lean snowfall elsewhere—drive another historic season, pulling the grade up?

To get to the bottom of the mystery, in April, SAM polled readers for their best estimates regarding visitation and revenue at their respective areas as well as total U.S. skier visits.