SAM Coverage
Needs Review
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Sia Grants Program
by Bob Rief, GM Karhu Outdoor Division; Chairman, SIA Marketing Committee (See Reports item, page 18) The SIA Grants Program is based on lessons…
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Sending Right Messages- A Futuristic Look.
by David Rowan The scene is 1996 on a sunny, mid-winter Saturday at Mt. Terrific, U.S.A., where 3,500 recreationalists are having a ball in…
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Ski Reports: Whom Do They Serve?
by L. Dana Gatlin When I first proposed the story on radio snow reports that Ski Magazine published last December (“Does Truth Take a…
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Congratulations To Nastar
Congratulations to NASTAR on its 25th Anniversary. This, the world’s largest race program for recreational skiers, has played an important role, adding to the…
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Lots Of New Products Including Signs And Ski Racks
Couplings Scully Signal Co. introduces Scul-Lock, a new cam and groove coupling. Models come with male and female NPT, BSP and BSPT threads and…
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Tokyo’s Incredible Ski Dome
In the March 1990 issue of SAM, in an article titled “The Indoor Sport of Skiing,” we reported on a number of innovative indoor…
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Twenty Month Lift Replacement
Over the past 10 years, there have been dramatic changes in the environmental approval process. Nowhere is this more apparent than in the replacement…
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Ski School Track To Ceo
Historically, ski area management began in North America with Mom and Pops who were soon joined by entrepreneurs and dreamers. Over the years, as…
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Needed: Environmental Action
by John Fry, Editor, Snow Country In the Speak-Out column in its last issue, Ski Area Management correctly pointed out that a public relations…
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Bob Bugg–A Portfolio
Artist, illustrator, cartoonist Bob Bugg, who died August 9 at the age of 73, arrived on the ski scene with the front cover of…
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Ski Area Insurance Programs
The ski resort operator is in the unusual situation of having a choice of the largest number of insurance suppliers in years. However, having…
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Sports Marketing, The Industry And The Ski Consumer
What has sports marketing got to do with the ski consumer and the ski industry? What do Franz Heinzer, Kjetil Aamodt, Tomas Fogdoe, Anita…
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Our Future Is Kids
In all the hi-tech marketing capabilities of segmentation, zip code targeting and psychographics, perhaps we forget one very basic fact, which, if the coinage…
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Needed: Evironmental Action Blueprint.
The environment…environmental sensitivity…environmental opposition…National Environmental Policy Act. The word is inexorably a part of our personal lives, as we buy environmentally acceptable toilet paper,…
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Computer Products
Hand held computer Data General’s model 5221 series hand held point of service computer is a small (7.5″x3″x1″), lightweight (14.4 oz) device that allows…
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Ticketing And Access Control
As John Dendy, ticket manager of Red River, New Mexico, puts it, “the day of selling tickets out of cigar boxes has long past.”…
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U. S. Ski Team Development
by Tom Kelly, Communications Director, U.S. Ski Team In comparison to the ski industry as a whole, ski racing may appear to be very…
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New Products
3D perspective maps In the field of map design comes Terragraphics, a company which produces computer-generated 3D maps. The images are full-color maps draped…