SAM Coverage
Marketing & Sales
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I AM a Snowmaker 2022: And the Winner is…
SAM Magazine—Natick, Mass., Jan. 28, 2022—A record 16,000 votes were cast during the 11-day voting period in the 2022 HKD I AM a Snowmaker…
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Cross Country Ski Areas Off to a Good Start
SAM Magazine—Woodstock, Vt., Jan. 27, 2022—Season pass sales, demand for rental equipment, and lesson sales are all up at a majority of North American…
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Camelback Resort to Provide Season Passes for Winter4Kids Participants
SAM Magazine—Tannersville, Pa., Jan. 25, 2022—Camelback Resort and Winter4Kids have partnered on a new initiative to support skiers and snowboarders from diverse economic, racial,…
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Supreme Court Stays OSHA Vax Mandate
SAM Magazine—Washington, D.C., Jan. 14, 2022—The Supreme Court issued a decision staying the Occupational Safety and Health Administration’s (OSHA) mandate that employers with 100 or more…
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2022 “I AM a Snowmaker” Voting is Now Open
SAM Magazine—Natick, Mass., Jan. 10, 2022—Online voting for the 2022 HKD and SAM “I AM a Snowmaker” contest is now open through midnight (EST) on Friday,…
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The Value of Video
Video marketing is low-hanging fruit—here’s how to take advantage of it. When I was a snow reporter in the mid-2000s, the iPhone had just…
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NSAA Cancels Winter Shows
SAM Magazine—Lakewood, Colo., Jan. 3, 2022—The National Ski Areas Association (NSAA) has cancelled its in-person Western and Eastern Winter Conferences and Tradeshows, scheduled for…
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Ski Areas Respond Mid-Holiday as Covid Surges
SAM Magazine—Ludlow, Vt., Dec. 29, 2021— In the middle of a busy holiday period, ski area operators in some pockets of the country are…
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Holiday, Winter Season Looking Merry at Western Destinations
SAM Magazine—Winter Park, Colo., Dec. 14, 2021—Despite a slow start to the 2021-22 winter, as of Nov. 30, aggregated reservations, rates, and revenue for…
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Cautious Optimism and More Openings Post-Thanksgiving
SAM Magazine—Cambridge, Vt., Dec. 3, 2021—Most open ski areas are reporting strong attendance and positive visitor feedback over the Thanksgiving holiday, with loosened outdoor…