SAM Coverage
Marketing & Sales
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Caldor Fire Update, Sept. 2
SAM Magazine—Kirkwood, Calif., Sept. 2, 2021—Firefighters are making progress preventing the Caldor Fire’s eastern spread toward Kirkwood and Heavenly.Heavenly snowmaking systems working hard to…
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Bluewood GM Kim Clark Dies at 65
SAM Magazine—Dayton, Wash., Sept. 2, 2021—Longtime industry leader and Bluewood, Wash., general manager Kim Clark died of an apparent heart attack while working on…
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Ikon Adds Dolomiti Superski and Kitzbühel
SAM Magazine—Denver, Sept. 1, 2021—Ikon Pass has expanded its European connections to include Dolomiti Superski in Italy and Kitzbühel, Austria, which join Zermatt, Switzerland,…
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Blue Mountain Sold for $32 Million
SAM Magazine— Palmerton, Pa., Aug. 11, 2021—Blue Mountain, Pa., has been sold for nearly $32 million to BMR Resort, a Denver-based LLC formed by equity…
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Wildfires Close Baldy Mountain Resort, CHS Snowmakers Shares Fire Pre Plan
SAM Magazine—Oliver, B.C., August 5, 2021—An above average fire season continues to ravage parts of North America, in some cases causing significant disruptions at…
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PSIA-AASI and Women of Winter Partner on BIPOC Initiative
SAM Magazine—Lakewood, Colo., August 4, 2021—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has partnered with grassroots organization Women…
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One Week Left to Vote in Lift Mechanic “Rise Up Challenge”
SAM Magazine—Natick, Mass., July 28, 2021—There is one week of voting left in the inaugural “Rise Up Challenge,” a new contest highlighting the skilled,…
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Marketing Reset
A combination of traditional and digital formats-tra-digital, to coin a phrase—can update your marketing communications. Last year, when businesses were faced with the notion…
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Torch Bearers
Meaningful partnerships with influencers can be a boon for resorts’ ongoing diversity, equity, and inclusivity work. Many resort operators are working to create more inclusive,…
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NSAA Recognizes Resort Growth, Sustainability, Safety, and Marketing Efforts
SAM Magazine—Lakewood, Colo., June 15, 2021—The National Ski Areas Association (NSAA) presented awards in growth, sustainability, safety, and marketing during a virtual ceremony June…