SAM Coverage
Marketing & Sales
-
Kingvale, Tapawingo Coming Back Online in 2022
SAM Magazine—Truckee, Calif., Nov. 24, 2021—Two small ski areas on opposite sides of the country are set to reopen after years of closure: Kingvale…
-
Take Advantage of Email
A guide to kickstart your email marketing and reap the profitable benefits. (Psst, we’re talking to you, small ski areas.) In a recent…
-
Vaccine Passport Required for Guests at Quebec Ski Areas
SAM Magazine—Terrebonne, Que., Nov. 2, 2021—The Quebec government will require proof of vaccination (a vaccine passport) for people age 13 and older to use…
-
I AM a Snowmaker Nominations Are Open
SAM Magazine—Natick, Mass., Oct. 11, 2021—Nominations are open for the 7th annual I AM a Snowmaker contest, presented by HKD Snowmakers. The contest highlights the hard…
-
Polumbus to Succeed Graves as Whitefish CEO
SAM Magazine—Whitefish, Mont., Oct. 7, 2021—Longtime Whitefish Mountain Resort director of marketing and sales Nick Polumbus will succeed Dan Graves as resort CEO after…
-
U.S. Hall of Fame Inducts Eight New Members
SAM Magazine—Ishpeming, Mich., Sept. 29,2021—Eight legends have been inducted into the U.S. Ski and Snowboard Hall of Fame this year, headlined by Pennsylvania resort…
-
Snowbasin to Add Club Med, Base Area Village
SAM Magazine—Huntsville, Utah, Sept. 27, 2021—A significant new capital plan for Snowbasin, Utah, which includes lifts, terrain, snowmaking, and parking upgrades, will also introduce…
-
Snowbound Festivals Postponed to 2022
SAM Magazine—Park City, Utah, Sept. 8, 2021—Snowsports Industries America (SIA) has postponed the 2021 Denver and Boston Snowbound Festivals until November 2022 due to…
-
Next-Gen Marketing
Five key considerations for developing a resort marketing plan tailored to the changed consumer and workplace landscape. It’s safe to say there’s never…
-
Vail Resorts, Katz Amsterdam Charitable Trust Support Youth Access
SAM Magazine—Broomfield, Colo., Sept. 2, 2021—Vail Resorts (VR) and the Katz Amsterdam Charitable Trust will donate products and services as well as roughly $560,000…