SAM Coverage
Marketing & Sales
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Industry Advocates for Federal Action on Climate Change
SAM Magazine—May 23, 2019, Washington D.C.—A coalition of outdoor businesses and associations converged on Washington D.C. this week to advocate for climate legislation that…
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Skier Visits Top 59 Million in 2018-19 Season
SAM Magazine—Lakewood, Colo., April 30, 2019—The preliminary total skier-visit numbers at North American resorts reached 59.1 million for the 2018-19 winter season, up nearly…
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NSAA Launches Mountain Foundation
SAM Magazine—Lakewood, Colo., April 30, 2019—The National Ski Areas Association (NSAA) has launched the Mountain Foundation, a 501(c)3 non-profit dedicated to providing educational opportunities…
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Deirdra Walsh Appointed VP and GM of Northstar
SAM Magazine—Broomfield, Colo., April 30, 2019—Vail Resorts (VR) named Deirdra Walsh, a 17-year travel and tourism industry veteran, the new vice president and general…
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Snow People – April 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MARK SEITER and GREG RALPH,…
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Best and Worst in Marketing 2018-19
We offer opinionated, fun, occasionally contentious reviews of the season’s marketing initiatives, to inform and inspire future efforts. What does the word “marketing” make…
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Not What, But Why?
Emotive marketing—tapping into why people do the things they do—can be just the thing for a resort’s marketing plan. Research on advertising suggests that…
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Where Will New Customers Come From?
The best and most logical source for more skiers is to be found among people who participate in other sports. Just match their characteristics.
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Cutter’s Camp Registration Open
SAM Magazine—Government Camp, Ore., Jan. 29, 2019—Registration is open for the 17th annual Cutter’s Camp. This year’s event will be held May 13-17, 2019…
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Taking It to The Streets
Quebec’s Mysnow Experience brings the mountain right into the city. In order to lure skiers and snowboarders to ski areas, sometimes you first need…