SAM Coverage
Marketing & Sales
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Season Pass Partners
Do multi-area passes benefit everyone? Epic and Ikon partners weigh in. Now that the season pass courtship is over and partners chosen, it’s time…
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Vacationers Made the Holidays Merry for Resorts
SAM Magazine—Ludlow, Vt., Jan. 8, 2019—Americans seemed keen to spend their holiday break this winter on the snow, as resorts across most regions saw…
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The State of Resort Social Media Marketing: 2018
Social media have revolutionized the way resorts communicate with guests. Here’s a look at how these media have evolved, and how to take advantage. …
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Are Millennials Really That Different?
Along with their unique attributes and concerns, Millennials display encouraging signs of satisfaction and loyalty. Resorts are counting on the Millennial generation, poised to…
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NSAA Hires National Marketing and Communications Director
SAM Magazine—Lakewood, Colo., Sept. 25, 2018—The National Ski Areas Association (NSAA) has named Adrienne Saia Isaac to the newly formed position of marketing and communications…
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Growing Together
A global look at the issues of expanding participation in winter sports, and outdoor sports in general. For almost two decades now, the flat-lined…
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Urgent Aims: Growth, Diversity
Forget the pass wars for the moment. What is being done to actually grow winter sports? Growing and diversifying the sport are the industry’s…
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Jordan Elliott to Succeed Gifford as PNSAA President
SAM Magazine—La Conner, Wash., Aug. 13, 2018—The Pacific Northwest Ski Areas Association (PNSAA) has hired Jordan Elliott to succeed John Gifford as the association’s…
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Government Seeking Private Operator or Investment for Marble Mountain
SAM Magazine—Steady Brook, Newfoundland, Canada, July 9, 2018—The Newfoundland and Labrador government, which owns and operates Marble Mountain Ski Resort, has issued a request…
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North America’s Pass Time
Even with two Goliaths in the game, early-season pass sales went gangbusters for most. Never has there been a better time to be…