SAM Coverage
Marketing & Sales
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POWDR Purchases SilverStar
SAM Magazine—Park City, Utah, Dec. 3, 2019—POWDR has acquired SilverStar Mountain Resort in British Columbia. SilverStar is the first Canadian property in POWDR’s portfolio,…
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Jake Burton Carpenter Dies at 65
SAM Magazine—Burlington, Vt., Nov. 21, 2019—Jake Burton Carpenter, the pioneer who popularized snowboarding and helped turn it into a sport, a billion-dollar business and…
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Summer, Winter Lodging Show Mixed Results in West
SAM Magazine—Denver, Nov. 15, 2019—The six-month summer season, from May through October, finished with lackluster lodging results and the softest aggregated summer occupancy figures…
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Meet the Summit Series Mentees
SAM Magazine—Natick, Mass., Nov. 7, 2019—Out of the dozens of talented mountain resort industry up-and-comers who were nominated this fall to participate in the…
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Nobody’s Perfect
Even the best marketers occasionally lay an egg. What matters is whether you learn from your mistakes or continue to make them. Failure…
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Life After LSSM
Without the Learn to Ski and Snowboard Month initiative to drive awareness, resorts are taking new approaches to promoting entry into winter sports. After…
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Mountain Capital Partners To Acquire Brian Head Resort
SAM Magazine—Durango, Colo., Nov. 5, 2019—Mountain Capital Partners (MCP) has entered into an agreement to acquire Brian Head Resort in southern Utah. The resort…
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Snowstorms Set Lifts Spinning in Colorado
SAM Magazine—Oct. 30, 2019—October storms have dropped temps and several feet of snow in the Colorado Rockies, allowing resorts across the state to start…
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Third Installment of the Summit Series Begins
SAM Magazine—Natick, Mass., Oct. 23, 2019—SAM has launched year three of its successful Summit Series. The season-long program, aimed at developing future leaders in…
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New Indoor Ski Area, Big SNOW, Names Haas GM
SAM Magazine—Montville, N.J., Sept. 27, 2019— Four-decade industry veteran Jim Haas has been hired as the general manager of Big SNOW America, the new…