SAM Coverage
Marketing & Sales
-
Arizona Snowbowl to Purchase Elk Ridge (Ariz.) Ski Area
SAM Magazine—Flagstaff, Ariz., Oct. 17, 2017—Arizona Snowbowl, part of the Mountain Capital Partners group of resorts, plans to purchase the 37-acre Elk Ridge Ski…
-
High Flying Brand Ambassadors
Sponsoring athletes makes a lot of sense for both resorts and the talent, especially when the relationship is managed well. Ski areas choose…
-
New & Views :: September 2017
Season’s pass developments, NSAA priorities, supplier news, and more. HARD TO PASS UP We’ve had a short breather since the last round of ski…
-
The LSSM/BAF Triple Play
The Winter Olympics, World Snow Day, and the Bring a Friend Challenge offer superb opportunities for promoting skiing and riding. The 10th anniversary year…
-
SNOW Operating to Operate Mountain Creek Ski Resort
SAM Magazine—Vernon, N.J., Aug. 22, 2017—SNOW Operating has entered into a long-term partnership with Mountain Creek Ski Resort, N.J., to manage the resort’s winter…
-
KSL/SkiCo Joint Venture to Acquire Deer Valley
SAM Magazine—Denver, Colo., and Park City, Utah, Aug. 21, 2017—After a short breather from ski resort ownership consolidation, the newly formed entity of KSL…
-
Will They Come Back?
Despite last winter’s lack of snow, season pass sales are surprisingly good. As of late September, resorts across the country were reporting season pass…
-
Devil on the Mountain
Does the old sex, drugs and rock ‘n roll still have selling power? Yes and no. My entrance into skiing was common. My parents…