SAM Coverage
Marketing & Sales
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An Open Letter To My Fellow General Managers
A letter to the readership at-large from the chairman of the USIA Marketing Committee addressing recent promotional ventures by the association and how they…
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How The Brits See Us
Attracted by consistent snow conditions, high levels of service and luxurious accommodations, more British skiers are coming to U.S. ski resorts. A look at…
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Pow Wow Packs A Punch
With Denver as the site for the 1991 Discover America International Pow Wow, skiing gained prominence. This international travel trade show, held in ski…
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Areas Taking Innovative Outlook
A look at some of the rejuvenated plans for areas across the country to combat the poor showings of last season. Some programs are…
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Ski Schools Are Selling The Wrong Product
A look at the marketing and selling of ski lessons and how the public perceives the value gained from these lessons. The author suggests…
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Ski Display At Shopping Malls
A look at a travelling ski show that will be touring Eastern shopping malls touting the sport and providing specific information to passerbys. Created…
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Regional Promotions And Corporate Sponsors
A look at some of the promotional plans that will be filling the void in the absence of a national marketing campaign by USIA.…
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Are We Giving Away The Store?
A critique of the numerous operations outside the ski industry that are selling discounted packages to ski consumers. Don McKay, general manager of Tyrol…
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Ski Equipment: Barrier To Market Growth?
A controversial editorial on the technological level of equipment and how it affects the novice consumer asking whether the complexity of today’s equipment take…
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How Many New Skiers? Or The Murky Path Of Promotional Math
USIA bought baseline research for tomorrow and tried to whip it into a sales pitch for today. SAM attempts some perspective on the research…