SAM Coverage
Marketing & Sales
-
Radio Redux
A SAM survey of 50 areas that use radio advertising. Here are the results along with tables and charts. Topics covered include: who buys,…
-
‘Loaf On The Net
An historical look at the growth of traffic on Sugarloaf USA’s web site. A good look at the inception of a site and how…
-
Age Group Marketing
A review of the 20th annual Ski Travel Symposium in California, where marketing to aging baby-boomers was a major theme.
-
Investing In Ski Shows
When in doubt, exhibit at a consumer ski show is the theme of this article as well as what can be done to stand…
-
Marketing To Ski Clubs
A look at how resorts can effectively attract some of the remaining ski clubs to their resort. Article stresses the value of this type…
-
Hitting The Target With Radio
Examines how best for ski areas to reach their market through radio advertising.
-
Single Skiers Not Forgotten
Two ski areas tested innovative programs to attract solos and got mixed results. Both Killington, Vermont, and Copper Mt., Colorado, tried reduced-rate, single-occupancy programs…
-
Credibility? No Problem- Just Guarantee Snow
Loon Mountain, New Hampshire, used a money-back guarantee to back up their claims on published ski reports. Battered by the media battle and a…
-
The Environment And Your Customer
A report on the 1993 Roper opinion survey that reveals that more Americans are conservationists than preservationists. Includes a sidebar of suggested actions for…
-
A Give-Away Ticket That’s A Winner
A look at how Anne Concannon and Jon Adams developed the Universal Ski Ticket, which is completely transferable and accepted at most ski areas…