SAM Coverage
Marketing & Sales
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Kids Can’t Afford To Ski
A look at the rising costs of ski vacations and some of the current trends in lodging that make skiing more accessible to the…
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Searching For Supermodels
In December, 1993, Killington, Vt., hosted a fashion model search for the Elite modeling agency, which was looking to tap into the healthy and…
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It’s Not What You Say, It’s How You Say It.
Advertising errors are easily corrected when they are recognized. Article offers general advice on common misconceptions in ski area advertising.
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Marketing Gets Low Grades At Sia Forum
A look at the Ski Industries America marketing plan and an excerpt from Milton Brand’s stinging indictment of SIA’s failure to reach their targeted…
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New Initiatives By U.S. Skiing
A look at Mike Jacki, head of U.S. Skiing (USS), and his sports marketing plan for the future growth of ski-related sports, with a…
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The Cruelest Month: Casualty Vs. Longevity
A guide for marketing department employees on how to keep their jobs. This piece notes the high rate of turnover in the marketing staff…
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Consumer Ski Shows- Sell, Sell, Sell
An interesting look at how ski areas plan to attend and sell at the consumer ski shows. Approaches range from non-involvement to a full-bore,…
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Ski Resorts To Mine Trademark Gold
A look at the licensing agreeement between World Wide Ski Corp. and Green Fields, a logo merchandiser. The two have formed the World Wide…
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Snowboard Marketing
An examination on how the rules of marketing are changed when trying to market to snowboarders, based on the assumption that snowboarders do not…
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The Year Of The Ski Guide
A review of this years crop of new ski guides. Included are: Peak Ski Guide, The Insider’s Guide to Skiing The East, and the…