SAM Coverage
Marketing & Sales
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A Changing Market
A demographer (who also skis) looks at the oportunities and pitfalls in the coming decade. A valuable outside opinion about skiing future.
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Sell With A Celebration
Anniversaries, birthdays and other high points can be used as powerful marketing tools. Here is some advice on how to make the most of…
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Publicizing Milestones
Getting media coverage for a celebration doesn’t just happen. It takes planning and forethought.
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Utah’s Four Marketeers
Deer valley, Park Citiy, Snowbird and Sundance are battling for supremacy with the gang on the other side of the Rockies as well as…
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Fall 1986 Media Roundup
A newspaper and magazine survey of what’s coming in ski coverage and ski/travel sections.
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People–Older, Relocated And More Diverse
Knowing demographic trends will enable ski areas to direct marketing to appropriate groups.
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Marketing– The Science Of Growth
Increasing the number of skiers can no longer be seat-of-the-pants; sophisticated marketing techniques are needed.
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Genus Skier-A Research Report
Using data generated exclusively for SAM, the demographic and psychographic differences between skiers and the general public are demonstrated. By David Rowan.
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Selecting An Advertising Agency
The task begins with self analysis-each area must know its unique situation, personality and problems and convey this information to potential agencies. By Scott…