SAM Coverage
Marketing & Sales
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Alterra Acquires Southern California’s Snow Valley
SAM Magazine—Big Bear Lake, Calif., Jan. 20, 2023—Alterra Mountain Company has closed on its acquisition of Southern California’s Snow Valley Mountain Resort. Snow Valley…
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Fire Destroys Calabogie Peaks Pump House
SAM Magazine—Calabogie, Ontario, Jan. 4, 2023—Early Tuesday morning, a fire engulfed the snowmaking pump house at Calabogie Peaks, shuttering the ski area for the day…
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Important Precedent Set in Oregon Ski Area Ruling
SAM Magazine—Portland, Ore., Dec. 20, 2022—Recreational use law was successfully used as a defense against a plaintiff seeking $1.5 million in a parking lot…
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Is the Press Release Dead?
When to leverage your resort’s message in the media (and why you still should). Pity the poor managing editor at a mid-level newspaper or…
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Towle Assumes Role as GM at Bridger Bowl
SAM Magazine—Bozeman, Mont., Oct. 19, 2022—Hiram Towle assumed his new role as GM of the non-profit Bridger Bowl Ski Area, Mont., this week. A…
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Wild Mountain Edges Out Andes Tower Hills as First to Open
SAM Magazine—Taylors Falls, Minn., Oct. 18, 2022—While a handful of resorts in the East and West began making snow in earnest last week, it…
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Scott Jones Named GM of Prinoth Grooming, North America
SAM Magazine—Salt Lake City, Utah, Sept. 23, 2022—Prinoth has appointed Scott Jones as general manager of its North American snow grooming division. Based in…
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U.S. Ski and Snowboard Hall of Fame Class of 2022
SAM Magazine—Park City, Utah, Sept. 20, 2022—The U.S. Ski & Snowboard Hall of Fame has selected nine individuals for induction next March. The athletes…
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Indy Pass Sales Reflect Growth in Partnerships
SAM Magazine—Portland, Ore., Sept. 16, 2022—After adding 40 partner resorts since the end of the 2021-22 season, the Indy Pass now has 96 alpine…
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Three More Ski Areas Added to Indy Pass
SAM Magazine—Portland, Ore., Sept. 6, 2022—Bluebird Backcountry, Colo.; Chestnut Mountain, Ill.; and Snowriver, Mich., have joined the Indy Pass starting in winter 2022-23. With…