SAM Coverage
Marketing & Sales
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SAM’s Annual Best & Worst in Marketing 2022-23
From splashy to small, this year’s marketing hits and misses covered it all. This story is from the SAM print archive Subscribers can…
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Peer Reviews 2022-23
Top resort marketers compliment the marketing efforts of other ski areas. This story is from the SAM print archive Subscribers can read the full…
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Inclusive Marketing is Authentic Marketing
Authentic, values-driven storytelling is the key to inclusive marketing that has a real impact. Over the past few years, we have seen a tidal…
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Nominate an Up-and-Comer for the 2023 “10 Under 30”
SAM Magazine—Natick, Mass., April 17, 2023—The nomination period is now open for SAM’s annual “10 Under 30.” Members of the mountain resort industry are invited…
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John Kelly Named Taos Ski Valley COO
SAM Magazine—Taos Ski Valley, N.M., April 13, 2023—Taos Ski Valley promoted vice president of operations John Kelly to chief operating officer. As COO, Kelly will…
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Alyeska Joins Ikon
SAM Magazine—Denver, Colo., April 13, 2023—Alyeska Resort, located 40 miles south of Anchorage, Alaska, has joined the Ikon Pass for the 2023-24 season. The Ikon…
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Indy Pass to Meter Growth After Record Volume Halts Sales
SAM Magazine—Grand County, CO—April 10, 2023—Sales of the 2023-24 Indy Pass have been suspended after the volume of renewals and purchases by new passholders…
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Four Antelope Butte Board Members Resign Citing Safety Concerns
SAM Magazine—Sheridan, Wyo., April 7, 2023—Four Antelope Butte Foundation (ABF) board members have resigned this week, three citing safety concerns regarding operation of the…
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Western Resorts Continue to Get Buried by Historic Snowfall, While the East Makes Up for Lost Time
With historic snowfall at ski areas throughout the western United States, many resorts are poised to wrap up the season with later-than-expected closings and…
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Vail Resorts Q2 Earnings Down, Skier Visits Up
SAM Magazine—Broomfield, Colo., March 9, 2023—Vail Resorts reported a decrease in its second quarter earnings (EBITDA) of approximately 1 percent from the prior year…