SAM Coverage
Marketing & Sales
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Ikon Pass Prices Rise 7.5%, Includes New Benefits
SAM Magazine—Denver, March 9, 2023—Alterra Mountain Company is raising prices on its Ikon Passes roughly 7.5 percent for 2023-24, its sixth season, and is…
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Killington Receives Key Approval for New Ski Village
SAM Magazine—Killington, Vt., March 8, 2023—Killington Mountain Resort will move ahead with plans to build a new ski village with 1,500 residences, including workforce…
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POWDR Wins Death Valley Concession Contract
SAM Magazine—Park City, Utah, March 7, 2023—Destination Death Valley, LLC, a subsidiary of POWDR, has won the contract as concessioner for Stovepipe Wells Village…
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Vail Resorts Increases Epic Pass Pricing 8%, Expands European Partners
SAM Magazine—Broomfield, Colo., March 7, 2023—Vail Resorts has released pricing for the 2023-24 Epic Pass suite. The restricted Epic Local Pass will retail for…
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Wolf Ridge to Transfer Ownership, Rebrand
SAM Magazine— Mars Hill, N.C., March 6, 2023—Wolf Ridge Ski Resort looks set to transfer ownership this year. Deborah and David Hatley, owners of…
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Indy Pass Unveils 2023-24 Pricing, Will Limit Sales
SAM Magazine—Portland, Ore., March 6, 2023—Indy Pass released 2023-24 season pass pricing today. The new retail cost of the adult Base Pass ($279) and…
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Rock to Become President of Vail Resorts Mountain Division
SAM Magazine—Broomfield, Colo., Mar. 2, 2023—Longtime resort leader Bill Rock will become president of Vail Resorts’ mountain division on May 1, replacing current division president…
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New Vail Resorts Mobile App Will Allow Phones to be Used as Tickets, Passes for 2023-24
SAM Magazine—Broomfield, Colo., March 2, 2023—Vail Resorts will replace its longstanding EpicMix mobile app with the new My Epic app in the fall of…
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EXCLUSIVE SPECIAL REPORT: Indy Pass Gets New Owner, Maintains Independence
In a move intended to bolster the future of the five-year-old Indy Pass, the Pass is being acquired by Entabeni Systems, “the long-time trusted…
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I AM A SNOWMAKER 2023: And the Winner Is…
SAM Magazine—Killington, Vt., February 2, 2023—Over 12,000 votes were cast during the 11-day voting period in the 2023 I AM a Snowmaker contest. This…