SAM Coverage
Speak Out
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It’s You; Not the Equipment
We’re all aware of the usual lists of reasons for why we are having troubles increasing participation in our sports. And the reasons we…
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A Consumer Challenges: Why the despicable instruction monopoly?
I am writing to express my extreme dissatisfaction with the strong-arm tactics imposed by ski resorts which have created a monopoly of ski instruction…
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A Growing Disconnect
Over and over again, the surveys show the same thing: cost of skiing and boarding is not a major hurdle. What a relief! All…
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PSIA-AASI Replies, Explains Role
The November issue of SAM contained some opinions about Professional Ski Instructors of America-American Association of Snowboard Instructors (PSIA-AASI) and perpetuated some misconceptions about…
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The X Games Delivers Bigtime But Should We Ask For More
The ESPN Winter X Games were a resounding success at Mt. Snow, Vt., last February. In what has become one of the world’s most…
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Thoughts on our 40th Year
This issue marks the start of the 40th year of publishing Ski Area Management. For us it is not an occasion for wild celebration,…
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We Remember Two Friends
John Jay—It is hard to evaluate the contributions to the sport of skiing that Jay made. He harnessed a brilliant mind, a love of…
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Marketing-Not Magic Bulletts
Everyone agrees: The ski industry needs to increase skier visits. Everyone is searching for a magic bullet that will make this happen. The bullet…
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Cuck Lewis-Remembering a Leader
Chuck Lewis seemed so strong, so indestructible. It is hard to come to grips with the death of this remarkable industry leader. No single…
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What’s Wrong With Biodiversity?
The White River National Forest in Colorado is home to 11 major ski resorts and accounts for approximately 13 percent of the nation’s annual…