SAM Coverage
Summer Operations
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Camps on the Rise
Summer camps for families and kids are boosting the bottom line at winter resorts nationwide. As ski resorts around the country hunt for ways…
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How to Sell Summer
Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them. In building summer…
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Details Matter
Eight steps to protect your summer business. This article is reprinted from SAM’s sister publication, Adventure Park Insider, Winter 2017. See more at…
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Camelback Debuts Restyled Mountain Slide
SAM Magazine—Tannersville, Pa., June 26, 2017— Camelback Mountain Adventures debuted a newly redesigned Alpine Slide this past weekend. The newest version of the Slide,…
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Utah Set Skier Visit Record in 2016-17
SAM Magazine—Salt Lake City, June 14, 2017—This past Sunday, June 11, Snowbird resort finally stopped spinning the lifts for the year – ending an…
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Vail Resorts Completes Acquisition of Stowe Mountain Resort
SAM Magazine—Broomfield, Colo., June 9, 2017—Vail Resorts closed on its acquisition of Stowe Mountain Resort in Vermont on Wednesday. Stowe, VR’s first East Coast…
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Lookout Pass Expansion Plan Approved by Forest Service
SAM Magazine—Mullan, Idaho, May 24, 2017—Phase I of Lookout Pass’ master development plan has been approved by U.S. Forest Service officials, and work can…
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Chris MacInnes Named President of Crystal (Mich.)
SAM Magazine—Thompsonville, Mich., May 4, 2017—Chris MacInnes has become president of Crystal Enterprises Inc., which operates Crystal Mountain, Mich. John Melcher succeeds MacInnes as…
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Killing It in Summer
Killington, site of SAM’s 2017 Summer Ops Camp this September, has developed a masterful plan for raising its summer revenues. A few years ago,…