SAM Coverage
Summer Operations
-
The Summer Search Playbook
From ranked lists to activity guides and event calendars, new research from SAM and Centium identifies the content that helps ski areas surface in…
-
Summer Business Split
SAM poll respondents from across North America had plenty of explanations—good and bad—for how business was shaping up this summer.
-
Slow Start to Winter Bookings for Western Mountain Destinations as Strong Summer Continues
SAM Magazine—Winter Park, Colo., Sept. 15, 2026—Lodging occupancy at western mountain destinations wobbled in August while daily rates for the full summer season remained…
-
Waterville Valley Building New Outdoor Adventure Zone
SAM Magazine—Waterville Valley, N.H., Sept. 15, 2026—Construction is well underway on the new multi-element Outdoor Adventure Zone that will include several new year-round activities…
-
Shift Your Bike Park Perspective
A successful bike park focuses on the experience, not on repurposing winter infrastructure.
-
Summer Ops Camp Registration Closes Friday
SAM Magazine—Natick, Mass., Aug. 18, 2026—Registration for SAM’s 14th annual Summer Ops Camp—a three-day program of site visits, educational sessions, on-hill workshops, demonstrations, and…