SAM Coverage
Summer Operations
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Beyond the Slopes
Counter-seasonal attractions and businesses have become significant sources of income for many winter resorts over the past few decades. These developments often produce other…
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Perfect Tubing
by Chip Perfect, President, Perfect North Slopes At Perfect North Slopes, some of our best innovations have come from remolding a good idea we…
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Massanutten Demystified
Come up with a successful business plan for a ski area, and you’re unlikely to choose a relatively small mountain in northwestern Virginia’s Shenandoah…
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Popping Into Summer
Every ski town facing the off-season doldrums dreams of drumming up midsummer business. In the Western Mountains of Maine, Sugarloaf and nearby Kingfield are…
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Looking to Summer
After a couple of lackluster summers and big dropoffs in meeting business, ski areas are putting more resources than ever into their summer marketing…
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The Power of a Can-Do Spirit
Observed motorcycle trials does not exactly sound like the cornerstone event of a summer revenue stream. Few people know what it is, let alone…
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The Lure of Summer
Last summer, more than 225,000 people visited Whistler Mountain, up from 180,000 two years earlier. Given the importance of this growing business, we studied…
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Riding in the Fast Lane
It’s been 30 years since the first Alpine Slide introduced summer visitors to the thrill of speeding downhill. Soon, there were 20 slides snaking…
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Adrenaline Junkies
As athletes ranging from weekend enthusiasts to world-class endurance fanatics have broadened the scope of the sports they play, the standard Saturday “fun run”…