SAM Coverage
Summer Operations
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Vail Resorts Q2 Results Show Strong Growth
SAM Magazine—Broomfield, Colo., March 13, 2017—Vail Resorts fiscal 2017 second quarter results for the period ending Jan. 31 show growth in just about every…
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Record Spending, Off-Season Growth at Colorado Mountain Resorts
SAM Magazine—Denver, March 13, 2017—Sales tax collections in Colorado’s mountain communities once again reached an all-time high in 2016, mirroring the steep climb of…
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Measuring the Summer Market
As the data and trends show, summer can no longer be called the “off season.” Summer tourism in mountain resorts has been going gangbusters…
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Spend Your Money Wisely
Bogus Basin’s new summer operations will make its winter passholders very happy. Find out why in the SAM interview. Bogus Basin is the second…
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Summer Ops on Forest Service Land
Follow the screening criteria to smooth the way to approval. The Recreational Opportunities Act of 2011 allows winter resorts on Forest Service land to…
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Summer School
Edutainment—teaching guests about the environment while they play in it—is becoming a key component of summer activities in the mountains. Offering a full menu…
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Mountain Spy :: July 2016
In this month’s Mountain Spy, we tackle a seemingly easy question, but the responses vary—as usual. I’M COMING TO THE AREA FOR A BACHELORETTE…
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Multi-Use Trails Mean Business
A quality multi-use path and trail network could be the most undervalued amenity at your resort. Your summer guests love trails. They crave convenient…
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10 Ideas for Summer Operations
Other-season opportunities have their own unique demands and challenges. Here’s a look at 10 ideas, cherry-picked from SAM’s sister publication. Summer remains a…
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More than Beer and Brats
Events are often the cornerstone of summer business, but Snowbird’s nine-weekend-long Oktoberfest takes the concept to a higher level. “C’mon, SAM. Why are…