SAM Coverage
Summer Operations
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Booking Pace Slips in August, Summer and Winter Show Rate Sensitivity
SAM Magazine—Winter Park, Colo., Sept. 12, 2025— Western mountain lodging operators kept summer revenues in positive territory despite a softer August booking pace, according to…
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Greasing the Gears
When the necessary elements align, downhill bike parks can take off. In the past decade, mountain biking’s growing popularity has pushed many ski areas to add it…
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The Challenges of Selling Summer
Guests really enjoy summer in the mountains. So why don’t they return more often?
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Mountain Spy :: July 2025
The Spy asks: “I have an infant. Can I bring her on the chairlift?” Ski resorts often tout their family-friendliness and multigenerational appeal—and the…
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The Wisdom of Whistler Blackcomb
How the largest resort in North America mastered summer, and how you can, too. The simple secret of Whistler Blackcomb’s summer ops success: maximize…
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Marriage Partners
It takes commitment for resorts to realize the many benefits the wedding business can bring. The tradition of the dowry is the ancient practice…
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SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education,…
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Summer Ops Around the Globe
Ski area operators from Europe, Australia, and Japan share insights about the activities and trends shaping their non-winter business. There is opportunity in summer…
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The State of Summer Operations
Analysis of a fall survey on summer operations at North American ski areas offers insights on activities and programming, profitability, and growth goals. Summer…
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Funding the Fight Against Wildfires
Western ski areas are figuring out how to fund costly, but necessary, vegetation management projects to mitigate wildfire risk. With the increased need for…