SAM Coverage
Summer Operations
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Park City Bike Patrol Votes to Unionize After Summer Campaign
SAM Magazine—Park City, Utah, September 17, 2025—On Aug. 28, Park City Mountain bike patrollers voted to unionize with the Communications Workers of America, forming the…
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Booking Pace Slips in August, Summer and Winter Show Rate Sensitivity
SAM Magazine—Winter Park, Colo., Sept. 12, 2025— Western mountain lodging operators kept summer revenues in positive territory despite a softer August booking pace, according to…
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Greasing the Gears
When the necessary elements align, downhill bike parks can take off. In the past decade, mountain biking’s growing popularity has pushed many ski areas to add it…
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The Challenges of Selling Summer
Guests really enjoy summer in the mountains. So why don’t they return more often?
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Mountain Spy :: July 2025
The Spy asks: “I have an infant. Can I bring her on the chairlift?” Ski resorts often tout their family-friendliness and multigenerational appeal—and the…
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The Wisdom of Whistler Blackcomb
How the largest resort in North America mastered summer, and how you can, too. The simple secret of Whistler Blackcomb’s summer ops success: maximize…
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Marriage Partners
It takes commitment for resorts to realize the many benefits the wedding business can bring. The tradition of the dowry is the ancient practice…
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SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education,…
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Summer Ops Around the Globe
Ski area operators from Europe, Australia, and Japan share insights about the activities and trends shaping their non-winter business. There is opportunity in summer…
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The State of Summer Operations
Analysis of a fall survey on summer operations at North American ski areas offers insights on activities and programming, profitability, and growth goals. Summer…