SAM Coverage
Summer Operations
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Purpose, Perspective, and People
Mountain bike industry professionals discuss creating a sustainable and responsible summer operation. In September 2022, the Mountain Bike Tourism Symposium (MBTS) brought together a…
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Selling Summer
While your winter value proposition is well established, selling your summer offerings is often trickier. Here’s how to stand out in the “off season.” …
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New Products :: September 2022
A collection of new tools, activities, and equipment. This story is from the SAM print archive Subscribers can read the full digitized article online…
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New Products :: July 2022
A variety of new items for ski area operators to consider. This story is from the SAM print archive Subscribers can read the…
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Summer Ops in Hindsight
With more than a decade of summer operations under their belts, resort operators have learned what works and what doesn’t, and can see what’s…
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Luxury Gone Wild
The growth in popularity of glamping, a.k.a. glamorous camping, cannot be ignored. Learn from resorts that are making the most of the opportunity. Glamping,…
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Summer of Love
It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this summer. After…
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Forecasting a Summer Swell
With Covid-19 loosening its grip on the country, the outdoor recreation boom it spawned shows no sign of letter up. Last summer, in the…
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Welcome to the Outdoors
The huge influx of new outdoor participants is an opportunity resorts can capitalize on in 2021, and beyond. As the pandemic changed…
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Make the Most of Summer
These fun, welcoming, and revenue-driving activities and attractions could be just the ticket for boosting summer business. Last summer, the Outdoor Industry Association (OIA)…