SAM Coverage
Summer Operations
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Vail Resorts To Invest $210 Million for 2020-21
SAM Magazine—Broomfield, Colo., Dec. 9, 2019—Vail Resorts plans to invest approximately $210 million to $215 million across its portfolio of resorts ahead of the…
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All Downhill From Here
Mountain biking’s second wave continues to build as resorts develop and refine trail systems and skills parks. Mountain biking and skiing are hardly strange…
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Summer Rising: Part 3
Summer business has been booming, but it’s now bumping up against some of the same constraints as winter business. Mountain towns and ski resorts…
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Set Up for Success in Gatlinburg
This resort town on the edge of the Great Smokey Mountains can teach winter resorts a great deal about summer business. Nestled at the…
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Summer Rising: Part 2
Summer business can increase revenues and raise visibility year-round, but also brings challenges that must be addressed. Summer has become an increasingly important piece…
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Disc Golf Done Right
Disc golf is growing at a record pace, and mountain resorts can capitalize on it without much capital. Perhaps resorts underplay disc golf because it’s…
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Copper Mountain to Add New Lift, Mid-Mountain Lodge
SAM Magazine—Copper Mountain, Colo., March 5, 2019—Copper Mountain is planning more big capital improvements ahead of the 2019-20 and 2020-21 winter seasons as part…
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Summer Ops 2.0: The Adventure Continues
When everyone has “stuff,” how can a resort offer a unique experience? Differentiation through programming and branding are key. Mountain bike flow trails, aerial…
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Electric Bikes: Fad or Future?
Like fat skis for powder, e-bikes are revolutionizing mountain biking. Surprisingly, some MTB hotbeds are on board. So is the Forest Service. Janelle Walker…
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Summer Rising
Summer visits and revenues are increasingly important, but rapid growth is also challenging resorts in unimagined ways. First in a series. Think “ski areas”…