SAM Coverage
Summer Operations
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Meier Family Becomes Sole Owner of Greek Peak and Toggenburg
SAM Magazine—Virgil, N.Y., Dec. 17, 2019—John and Christine Meier have become the sole owners of Greek Peak Mountain Resort and Toggenburg Mountain in central…
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Vail Resorts To Invest $210 Million for 2020-21
SAM Magazine—Broomfield, Colo., Dec. 9, 2019—Vail Resorts plans to invest approximately $210 million to $215 million across its portfolio of resorts ahead of the…
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All Downhill From Here
Mountain biking’s second wave continues to build as resorts develop and refine trail systems and skills parks. Mountain biking and skiing are hardly strange…
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Summer Rising: Part 3
Summer business has been booming, but it’s now bumping up against some of the same constraints as winter business. Mountain towns and ski resorts…
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Set Up for Success in Gatlinburg
This resort town on the edge of the Great Smokey Mountains can teach winter resorts a great deal about summer business. Nestled at the…
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Summer Rising: Part 2
Summer business can increase revenues and raise visibility year-round, but also brings challenges that must be addressed. Summer has become an increasingly important piece…
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Disc Golf Done Right
Disc golf is growing at a record pace, and mountain resorts can capitalize on it without much capital. Perhaps resorts underplay disc golf because it’s…
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Copper Mountain to Add New Lift, Mid-Mountain Lodge
SAM Magazine—Copper Mountain, Colo., March 5, 2019—Copper Mountain is planning more big capital improvements ahead of the 2019-20 and 2020-21 winter seasons as part…
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Summer Ops 2.0: The Adventure Continues
When everyone has “stuff,” how can a resort offer a unique experience? Differentiation through programming and branding are key. Mountain bike flow trails, aerial…
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Electric Bikes: Fad or Future?
Like fat skis for powder, e-bikes are revolutionizing mountain biking. Surprisingly, some MTB hotbeds are on board. So is the Forest Service. Janelle Walker…