SAM Coverage
Summer Operations
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Green is the New White
As more and more resorts add summer activities to their operations, base-area aesthetics take on greater importance. Mountain resorts hold a special place in…
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Finding Lost Forest
Aspen Snowmass put a great deal of thought, and plenty of investment, into its broadly appealing summer business attractions. Back in 2013, a team…
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The Big Nine: Summer (O)Ops Pitfalls
Summer operations risk and exposure nearly equal those of winter. You’ve heard it before: Summer is NOT winter. This, of course, applies to so…
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Mountain Capital Partners to Run Nordic Valley
SAM Magazine—Durango, Colo., April 18, 2018—Mountain Capital Partners, which owns Purgatory and Arizona Snowbowl among other resorts, has entered into an operating agreement with…
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Going Big on Mini Golf
Really? Yes. Mini golf demonstrates the truism that anything worth doing is worth doing well—even extremely well. Years ago, Diane Mueller had a dream:…
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Events: What’s the Value?
Hosting events, especially in summer, can have a bunch of benefits. In mid-September, 10,000 athletes swarmed over Killington, Vt., for the Spartan Race, a…
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Vermont Ski Areas Association Names Molly Mahar as New President
SAM Magazine—Montpelier, Vt., Dec. 28, 2017—Industry veteran Molly Mahar is the new president of the Vermont Ski Areas Association (VSAA). This will be Mahar’s…
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Timberline Lodge First Resort to Open in North America
SAM Magazine—Timberline Lodge, Ore., Oct. 11, 2017—Since September, winter storms have been dropping a fair amount of snow on the high country out West,…
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NSAA Names Kelly Pawlak as New President
SAM Magazine—Lakewood, Colo., Oct. 9, 2017—The board of directors of the National Ski Areas Association (NSAA) has named Kelly Pawlak as NSAA’s new president…
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Whistler Blackcomb Boosts Vail Resorts’ Full-Year Results
SAM Magazine—Broomfield, Colo., Oct. 3, 2017—Vail Resorts (VR) reported fiscal 2017 full-year results last week, including EBITDA of $593 million. That represents growth of…

