SAM Coverage
Summer Operations
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Pathways to Opportunity
High-quality, multi-use trail systems are the key to welcoming new and experienced outdoor enthusiasts. Multi-use trails form the baseline of any outdoor recreation offering,…
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Riding into the Future
Bike parks did big business in 2020, and operators learned some important lessons that will help ensure future success. Editor’s note: We turned to Dave…
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Learning from Summer Ops
Resorts experienced some pleasant surprises from their summer activities and gained insights into winter ops. As ski resorts around the country slowly reopened for…
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Online Exclusive :: Bike Instructor Certification Matters
Bike instructor certification—like ski and snowboard certification—helps teachers better cater to two-wheeled guests. Here’s a look at Snowmass’s experience. At all times, our goal…
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U.S. Skier Visits Declined 14 Percent in 2019-20 Season
SAM Magazine—Lakewood, Colo., June 17, 2020—Skier visits in the U.S. totaled 51.1 million in the pandemic-shortened 2019-20 season, according to the National Ski Areas…
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Mountain Collective Adds Sun Peaks, Refund Policy
SAM Magazine—Aspen Snowmass, Colo., June 12, 2020—The Mountain Collective pass now includes Sun Peaks Resort in British Columbia, bringing the total number of resorts…
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Snowsports Groups Commit to Diversity, Inclusivity, and Equity
Snowsports Organizations Commit to Diversity, Inclusivity and Equity SAM Magazine—Denver, June 12, 2020—Snowsports organizations continue to rally in support of the global call to…
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New Zealand Ski Areas Share COVID Operating Protocols
SAM Magazine—Queenstown, New Zealand, June 10, 2020—Ski Areas Association New Zealand (SAANZ) has shared its coronavirus-mitigating operations protocols with resorts worldwide so that they…
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Aspen Skico and Vail Resorts Address Racial Inequality
SAM Magazine—Aspen, Colo., June 10, 2020—The leaders of two of the biggest players in the mountain resort industry have responded to the worldwide movement…
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Vail Resorts Q3 Report Quantifies Shutdown Impacts
SAM Magazine—Broomfield, Colo., June 4, 2020—Vail Resorts’ third-quarter report showed the impact of the pandemic shutdown on business at its 37 resorts worldwide, including…