The Voice of the Mountain Resort Industry  |  Est. 1962

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Terra Nova – 728×90

May 1994 Issue

Hitting The Niche With The Point Ticket

A financial analysis of the bottom-line benefits of point ticketing–a slippery subject that is part marketing strategy, part real-dollar accounting and part consumer psychology. Factors in the successful solution at Mt. Bachelor, Oregon, are analyzed by the area’s financial officer.

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