Inclusive Marketing is Authentic Marketing

Over the past few years, we have seen a tidal wave of change toward inclusive marketing across many industries. It was impressive to see how much change was made so quickly, although the speed with which things shifted created a swell of criticism as well as celebration. As the snowsports industry worked to embrace more inclusive marketing, there were some cringy fails as well as some impactful successes. 

Even in the failings, however, as a woman of color and a skier, I found it refreshing to see so many trying and willing to put themselves and their businesses out there to help move the needle toward a more welcoming and diverse snowsports culture.