In This Issue
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Emotional End Of An Era At S-K-I
A report on the S-K-I stockholders’ meeting where an overwhelming vote was taken to approve a planned buyout by Sunday River’s Les…
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Bands Of Small Ski Areas
Small, non-competing ski areas should form peer groups to share experiences and expertise in order to minimize their size disadvantage and assure…
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The Charleston Summit
Praise for NSAA’s innovative design of the Future of the Industry Summit at the national trade show, with a recommendation to include…
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1996 Metro Newspaper Directory
A comprehensive roundup of newspaper special sections and winter travel promotions in major North American markets.
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What Do Singles Want? Try Romance
Effectively targeting the singles market is more of an exercise in emphasis than structural change: talk about romance, not inches of powder.…
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Making Media Best Friends
Seven steps to make writers and photographers the best friends of a public relations director.
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Welcome To Aspen
The Ambassador program at Aspen, Colo., gives guests a local connection, locals a chance to talk up their favorite ski area, and…
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Skiing Down; Boarding Up
Review of annual sports participation studies by the National Sporting Goods Association (NSGA) and American Sports Data (SD).
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Fighting Snowboard Theft
A list of precautions ski areas can take to combat the problem of snowboard theft.
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Replacements, Rebuilds And Other Fixes
An outline of the various approaches being taken to solve the problem of design and manufacturing deficiencies in Yan detachables produced by…
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Poised For Change
The ski area industry came together in Charleston, S.C., for NSAA’s “Future of the Industry” Summit at the national trade show. The…
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Reliability For Evacuation
All parts of lift backup engines should be tested and maintained to ensure reliability. Three possible components of an effective evacuation system…
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Caution! Forest Plan Revisions Ahead
A timely reminder that the mandated revisions of land-use plans by the Forest Service require close involvement by ski area permittees.
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Plastic Replaces Coupon Books
Swain Ski Center, N.Y., replaced coupon books with a debit card system using credit card technology and equipment already in place. The…
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Suggestion Box Goes High-Tech
At Silver Mountain, Idaho, the old on-site, intercept-and-quiz customer surveys have been replaced by metal boxes with keypads, providing results that are…
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Bedless Destination
Without a bed base, Mt. Hood Meadows, Oregon, couldn’t compete as a destination ski resort but without big bucks, it couldn’t construct…
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The Snow King Of Tyrol Basin
A whimsical tale based on the true story of the McKays of Tyrol Basin and how they attempted to create the world’s…
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Downsizing Snofones
The ubiquitous toll-free 800-number for snow condition reports is on the wane at many ski areas. It’s not lack of skier interest,…
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More Days/ More Fun But Shrinking Numbers
The 1995-96 National Skier/Boarder Opinion Survey (NSOS) shows continuing trends in participation, income levels, age and interests. Customers are more complex and…
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NSAA’s New Chairman
A profile of Dan Seme of Snowshoe, W.V., NSAA’s new chairman. Team effort and consensus are his twin themes to moving the…
