In This Issue
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How Many Snowboarders? Two Million Number Challenged
NSGA and ASD studies estimate number of snowboarders at two million. A review and comparison of eight market research studies indicates that…
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Watering Hole
Considers the collective benefits from the emphasis of companies such as S-K-I Ltd. on new products, promotions, marketing partnerships and business relationships,…
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Ske-Cology Takes Partners To Succeed
Describes the partnership among Vail, the USDA Forest Service, National Winter Sports Partnership and NSAA to provide Ske-Cology to as many resorts…
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Unwelcome Nomenclature
Questioning a major resort’s use of the term “high speed” in conjunction with both detachable and fixed-grip lifts.
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The Internet: An Amber Light
Thoughts on jumping on the Internet bandwagon, with caution advised.
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Remembering Franz Hoppichler
Norm Crerar, who succeeded Franz Hoppichler as president of Interski, pays tribute to and assesses the Professor’s impact on the sport of…
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Internet Participation Is Growing
No one knows what the real benefits are, but the low cost of establishing an Internet presence combined with fear of being…
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Supplier Directory
Names, addresses and key contacts for suppliers of products and services to the ski industry.
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1996 Directory Of Products And Services
A listing of products and services and their suppliers within the ski industry.
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Exactly What Are Their Environmental Attitudes?
Snow Country asked skiers, townees, environmentalists and area executives their opinions and knowledge of environmental issues. The survey reveals that their opinions…
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The Battle Over Olympic Power
An examination of the struggle between the International Snowboard Federation (ISF) and the Federation International du Ski (FIS) over which body has…
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Young And Inactive
Research from American Sports Data (ASD), is showing the young are participating less in sports, including skiing. There are serious implications.
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Reveal Does It His Way
From scrappy ski racer to operations vice-president of the Aspen Skiing Company, Jon reveal applies the work ethic that has dominated his…
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1993-94 Economic Analysis
An analysis of the report prepared by NSAA with KPMG Peat Marwick, reflecting a prosperous, record-breaking winter.
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Concept Man At Intrawest
Hugh Smythe, who started his career as a ski patroller, is the soft-spoken driver of Intrawest’s dynamic growth. He describes his challenges,…
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A Mouse That Roars
With only 100 acres of skiing, Bears Town, South Korea, did 400,000 skier visits last year. A high-density, high-tech resort, Bears Town…
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Young Skiers As Ski Area Designers
Eagle Valley Middle School students in the Ske-Cology program at Vail, Colo., had some unique ideas about making ski areas ecologically sound.
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Turning Trails Into Classrooms
Ske-Cology was developed at Vail to teach young skiers about the environment. Children learn about wildlife while they ski, and they just…
